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Year 11 Market Research
By Sofia d'Orey
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Last updated over 5 years ago
11 questions
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Note from the author:
MYP Design Primary and Secondary research warm-up.
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Use the information in the infographic below about primary and secondary research to answer the questions.
Question 1
1.
Which of the following are types of primary research?
Interviewing an expert
Watching a tutorial on youtube
Experimenting with materials
Analysing a similar product
Reading a product review
Question 2
2.
Secondary research generates data specific to your problem.
True
False
In the following four questions, choose the correct word to fill in the blank.
Question 3
3.
Secondary research is also known as ___________ research.
direct
desk
specific
bad
Question 4
4.
Primary research is also known as ___________ research.
direct
desk
un-specific
very good
Question 5
5.
Secondary research involves looking at _________, newspapers and magazines.
people
books
similar products
clouds
Question 6
6.
Primary research can be very _______________.
cheap
time-consuming
boring
out of date
Question 7
7.
Advantages of secondary research are that:
it is cheap
it is easily found
it is present-day data
it is specific to the problem you are solving
Question 8
8.
Primary research is normally cheaper than secondary research.
True
False
Question 9
9.
Secondary research is useful for looking at the whole market and analysing past trends.
True
False
Question 10
10.
Primary research is where other people collect information for you.
True
False
Question 11
11.
Explain, in your own words, why primary research is useful.
