Year 11 Market Research
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Last updated about 5 years ago
11 questions
Note from the author:
MYP Design Primary and Secondary research warm-up.
1
Which of the following are types of primary research?
Which of the following are types of primary research?
1
Secondary research generates data specific to your problem.
Secondary research generates data specific to your problem.
1
Secondary research is also known as ___________ research.
Secondary research is also known as ___________ research.
1
Primary research is also known as ___________ research.
Primary research is also known as ___________ research.
1
Secondary research involves looking at _________, newspapers and magazines.
Secondary research involves looking at _________, newspapers and magazines.
1
Primary research can be very _______________.
Primary research can be very _______________.
1
Advantages of secondary research are that:
Advantages of secondary research are that:
1
Primary research is normally cheaper than secondary research.
Primary research is normally cheaper than secondary research.
1
Secondary research is useful for looking at the whole market and analysing past trends.
Secondary research is useful for looking at the whole market and analysing past trends.
1
Primary research is where other people collect information for you.
Primary research is where other people collect information for you.
5
Explain, in your own words, why primary research is useful.
Explain, in your own words, why primary research is useful.