https://vimeo.com/6033227
Watch the video.
How were the makers of Shreddies able to make intangible value and yet NOT change their product at all? Explain.
How was the Shreddies company able to differentiate their product? Explain.
What do you think happened to the demand curve for the Shreddies company?
What do you think happened to the price elasticity of demand for the Shreddies company after their marketing campaign?
What do you think happened to the market share for the Shreddies company after their marketing campaign?
If the Shreddies company were in long-run equilibrium BEFORE the marketing campaign, where would they be after the marketing campaign...in the short-run?
+E Profit | 0E Profit | -E Profit | |
|---|---|---|---|
If the Shreddies company were in long-run equilibrium BEFORE the marketing campaign, where would they be after the marketing campaign...in the short-run? |