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Micro 4.4-Video Followup-Diamond Shreddies

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Last updated over 1 year ago
6 questions
https://vimeo.com/6033227

Watch the video.
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Question 1
1.

How were the makers of Shreddies able to make intangible value and yet NOT change their product at all? Explain.

Question 2
2.

How was the Shreddies company able to differentiate their product? Explain.

Question 3
3.

What do you think happened to the demand curve for the Shreddies company?

Question 4
4.

What do you think happened to the price elasticity of demand for the Shreddies company after their marketing campaign?

Question 5
5.

What do you think happened to the market share for the Shreddies company after their marketing campaign?

Question 6
6.

If the Shreddies company were in long-run equilibrium BEFORE the marketing campaign, where would they be after the marketing campaign...in the short-run?

+E Profit
0E Profit
-E Profit
If the Shreddies company were in long-run equilibrium BEFORE the marketing campaign, where would they be after the marketing campaign...in the short-run?