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Persuasive Advertising Techniques
By EMILY MEEKS
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Last updated almost 7 years ago
13 questions
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Question 1
1.
Sort the characteristics of each advertising technique
Uses number and facts to advertise the product
Suggests that when you use the product you are better than others
People are influenced to feel a certain way (creates emotions)
The reality of the ad is a ridiculous concept
People want to buy the product because they want to fit in
Endoring an idea or product by a celebrity
Positive images are used to transfer a positive feeling about the product
Testimonial
Bandwagon
Emotional Appeal
Transfer
Snob Appeal
Statistical Appeal
Humor
Doritos
Question 2
2.
Who is the target audience?
Question 3
3.
What is the message?
Question 4
4.
What advertising techniques are being used? Cite details from the ad to support your answer.
Verizon
Question 5
5.
Who is the target audience?
Question 6
6.
What is the message?
Question 7
7.
What advertising techniques are being used? Cite details from the ad to support your answer.
Coca Cola
Question 8
8.
Who is the target audience?
Question 9
9.
What is the message?
Question 10
10.
What advertising techniques are being used? Cite details from the ad to support your answer.
CHALLENGE - Dodge Challenger
Question 11
11.
Who is the target audience?
Question 12
12.
What is the message?
Question 13
13.
What advertising techniques are being used? Cite details from the ad to support your answer.