Sort the characteristics of each advertising technique
Uses number and facts to advertise the product
Suggests that when you use the product you are better than others
People are influenced to feel a certain way (creates emotions)
The reality of the ad is a ridiculous concept
People want to buy the product because they want to fit in
Endoring an idea or product by a celebrity
Positive images are used to transfer a positive feeling about the product
Testimonial
Bandwagon
Emotional Appeal
Transfer
Snob Appeal
Statistical Appeal
Humor
Sort the characteristics of each advertising technique
Uses number and facts to advertise the product
Suggests that when you use the product you are better than others
People are influenced to feel a certain way (creates emotions)
The reality of the ad is a ridiculous concept
People want to buy the product because they want to fit in
Endoring an idea or product by a celebrity
Positive images are used to transfer a positive feeling about the product
Testimonial
Bandwagon
Emotional Appeal
Transfer
Snob Appeal
Statistical Appeal
Humor
Who is the target audience?
What is the message?
What advertising techniques are being used? Cite details from the ad to support your answer.
Who is the target audience?
What is the message?
What advertising techniques are being used? Cite details from the ad to support your answer.
Who is the target audience?
What is the message?
What advertising techniques are being used? Cite details from the ad to support your answer.
Who is the target audience?
What is the message?
What advertising techniques are being used? Cite details from the ad to support your answer.