Online Social Presence Just like traditional media, social media makes money through advertisement. The more activity it has within its networks and the more people using it, the more companies want to advertise their services and products with them.
52 trillion words are written every day on social media Wired magazine wrote in 2014 that 52 trillion words are written every day on social media, which equates to roughly 520 million books. With every click, bounce and page view being monitored, it’s easier for a social media network to analyze what to invest in, in order to get more users and, therefore, more traffic and more money from advertisement.
Revenues from advertisement have massively increased for social media in the last three years. While in 2014 all social media generated a total of $17.9bn from advertising as well as games and apps within the platforms, the amount jumped to $25.1bn in 2015. According to eMarketer, the estimate is $32.9bn for 2016 and $41bn for 2017.
It is estimated that, by the end of this year, social media advertising will be a total of 34.5% of the total global digital ad spending.
