What does this sentence mean: "Fake news is rising, and trolls/haters have been a roadblock in companies’ ability to attract more investors into the businesses."
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Question 2
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What is the main idea of this graph?
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Question 3
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What does this graph tell us?
Online Social Presence Just like traditional media, social media makes money through advertisement. The more activity it has within its networks and the more people using it, the more companies want to advertise their services and products with them.
52 trillion words are written every day on social media Wired magazine wrote in 2014 that 52 trillion words are written every day on social media, which equates to roughly 520 million books. With every click, bounce and page view being monitored, it’s easier for a social media network to analyze what to invest in, in order to get more users and, therefore, more traffic and more money from advertisement.
Revenues from advertisement have massively increased for social media in the last three years. While in 2014 all social media generated a total of $17.9bn from advertising as well as games and apps within the platforms, the amount jumped to $25.1bn in 2015. According to eMarketer, the estimate is $32.9bn for 2016 and $41bn for 2017.
It is estimated that, by the end of this year, social media advertising will be a total of 34.5% of the total global digital ad spending.
Complete the Edpuzzle lesson on Bounce Rate.
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Question 4
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How is social media analyzed?
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Question 5
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What is the main idea of this graph?
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Question 6
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What does this graph tell us?
The Market Mogul // Data: emarketer (2016/2017 estimates)
Being the Product
Besides advertisement, social media also sees users as a product. As social media collects incredible amounts of data about users – what they like, what they don’t like, who they talk to and how they talk – that data is valuable for companies who wish to target certain niches of the population with their products or services.
Whenever a user signs up for a social media account, he’s giving up the data of everything he does within the platform. The more people interact with each other, the more data social media has to collect and sell to the highest bidder. This means that smaller companies who cannot make money from advertisement can still monetize their business by selling user data.
In that sense, it’s in social media’s interest to keep its users occupied. It adds features and adapt content the user sees to what they believe the user will enjoy seeing.
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Question 7
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When a user signs up for a social media account, what is that person giving up?
