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Ch 4.1 - The role of marketing

Last updated almost 6 years ago

5 questions

1

1

1

1

Question 4

4.

What is the collective term for buyers and sellers of a particular product?

1

Question 5

5.

Refers to the firm with the largest market share in the industry.

Question 1

1.

Which approach to marketing is taken by most technology-intensive businesses that produce expensive, high quality products?

Market development

product orientation

Social Marketing

Market orientation

Question 2

2.

Which term describes the total sales of all the producers in a market?

Marketing budget

Market size

Market concentration

Market power

Question 3

3.

Which of the following is not a part of the marketing mix?

Product

Plant

Price

Promotion