Aimed at OCR Cambridge Nationals for the R064 unit Enterprise and Marketing concepts
Which of the following is an internal factor for a business?
A business breaks even at the level of output where:
Which of the following is an internal influence when develpoing a new product?
Which of the following forms part of the marketing mix?
Which of the following are used when completing desk research?
Which of the following is not a functional area in an organisation?
Samantha uses a questionnaire to gather information for her cafe. What type of market research is Samantha using?
James owns and runs a butchers shop in the SW of England. The shop is facing competition from a large new supermarket on the edge of town.
James is considering forming a partnership with his sister Jacqueline, to try to compete with the supermarket.
a) Identify and explain two advantages of James forming a partnership with his sister.
James owns and runs a butchers shop in the SW of England. The shop is facing competition from a large new supermarket on the edge of town.
James is considering forming a partnership with his sister Jacqueline, to try to compete with the supermarket.
b) Identify three promotional methods James could use to attract and retain his customers.
James is considering using either the local newspaper or local radio station to advertise his butchers shop to help him compete against the new supermarket.
Reccomend which method of advertising you think James should use. Justify your answer. [8 marks]