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Enterprise & Marketing R064 Multiple Choice 2

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Last updated over 5 years ago
16 questions
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Question 1
1.

Which of the following is an example of a variable cost for a coffee shop?

Question 2
2.

Which of the following is a word which describes a growing economy?

Question 3
3.

Which functional area is responsible for monitoring cash flow?

Question 4
4.

A break-even graph for a new product is shown below.

Question 5
5.

What is the name given to the share of profits paid by a franchisee to a franchisor each year?

Question 6
6.

Which functional area is responsible for health and safety in the workplace?

Question 7
7.

Which of the following is a method of primary (field) market research?

Question 8
8.

Which of the following tasks would be carried out by the Marketing function of a business?

Question 9
9.

Which of the following is a legal external factor which could affect product development?

Question 10
10.

Which of the following would be included in a business plan for a start-up business?

Question 11
11.

A sole trader decides to advertise their business using social media.
One key feature of advertising using social media is that:

Question 12
12.

What does Line X represent on the break-even graph?


Question 13
13.

Which pricing strategy is being used by a business which launches a new product with a low price to generate sales quickly?

Question 14
14.

A sole trader finances their new business using a small business grant.
Which of the following best describes a feature of this source of capital?

Question 15
15.

Which of the following would not be carried out by the Operations function of a business?

Question 16
16.

A sole trader carries out secondary (desk) market research when preparing to set up a new business.

One benefit of using this method is that: