Enterprise & Marketing R064 Multiple Choice 2

1

Which of the following is an example of a variable cost for a coffee shop?

Buildings insurance

Interest on a start-up loan

Milk

Newspaper advertising

1

Which of the following is a word which describes a growing economy?

Boom

Decline

Recession

Slump

1

Which functional area is responsible for monitoring cash flow?

Banking

Finance

Human Resources

Operations

1

A break-even graph for a new product is shown below.

A

B

C

D

1

What is the name given to the share of profits paid by a franchisee to a franchisor each year?

Loyalties

Patent

Royalties

Taxation

1

Which functional area is responsible for health and safety in the workplace?

Finance

Human Resources

Marketing

Operations

1

Which of the following is a method of primary (field) market research?

Consumer Trials

Government Statistics

Internal Data

Mintel report

1

Which of the following tasks would be carried out by the Marketing function of a business?

Allocating financial resources

Finding out customer opinions

Planning production

Selecting new employees

1

Which of the following is a legal external factor which could affect product development?

Copyright challenge

Economic recession

Interest rate rise

Launch of a new mobile operating system

1

Which of the following would be included in a business plan for a start-up business?

A review of the business objectives set last year

Profits during the last 12 months

Profit forecasts for the next 12 months

Sales during the last 12 months

1

A sole trader decides to advertise their business using social media.
One key feature of advertising using social media is that:

It can only target people in the local area

It is low cost to keep details up-to-date

It is time-consuming to change details on existing advertising

It will only be seen by people aged under 25

1

What does Line X represent on the break-even graph?

Fixed Cost

Sales revenue

Total costs

Variable costs

1

Which pricing strategy is being used by a business which launches a new product with a low price to generate sales quickly?

Competative pricing

Price penetration

price skimming

Psychological pricing

1

A sole trader finances their new business using a small business grant.
Which of the following best describes a feature of this source of capital?

A high rate of interest will be charged

High application fees will be charged

The funds obtained do not have to be repaid

This source of capital can always be obtained without completing an application form

1

Which of the following would not be carried out by the Operations function of a business?

Ensuring compliance with employment legislation

Logistics

Production planning

Quality control

1

A sole trader carries out secondary (desk) market research when preparing to set up a new business.
One benefit of using this method is that:

It cannot be accessed by competitors

It is relatively quick to obtain

It is always up-to-date

The data is tailored to the needs of the individual business

Enterprise & Marketing R064 Multiple Choice 2

Which of the following is an example of a variable cost for a coffee shop?

Which of the following is a word which describes a growing economy?

Which functional area is responsible for monitoring cash flow?

A break-even graph for a new product is shown below.

What is the name given to the share of profits paid by a franchisee to a franchisor each year?

Which functional area is responsible for health and safety in the workplace?

Which of the following is a method of primary (field) market research?

Which of the following tasks would be carried out by the Marketing function of a business?

Which of the following is a legal external factor which could affect product development?

Which of the following would be included in a business plan for a start-up business?

A sole trader decides to advertise their business using social media. One key feature of advertising using social media is that:

What does Line X represent on the break-even graph?

Which pricing strategy is being used by a business which launches a new product with a low price to generate sales quickly?

A sole trader finances their new business using a small business grant. Which of the following best describes a feature of this source of capital?

Which of the following would not be carried out by the Operations function of a business?

A sole trader carries out secondary (desk) market research when preparing to set up a new business.One benefit of using this method is that:

Which of the following is an example of a variable cost for a coffee shop?

Which of the following is a word which describes a growing economy?

Which functional area is responsible for monitoring cash flow?

A break-even graph for a new product is shown below.

What is the name given to the share of profits paid by a franchisee to a franchisor each year?

Which functional area is responsible for health and safety in the workplace?

Which of the following is a method of primary (field) market research?

Which of the following tasks would be carried out by the Marketing function of a business?

Which of the following is a legal external factor which could affect product development?

Which of the following would be included in a business plan for a start-up business?

A sole trader decides to advertise their business using social media. One key feature of advertising using social media is that:

What does Line X represent on the break-even graph?

Which pricing strategy is being used by a business which launches a new product with a low price to generate sales quickly?

A sole trader finances their new business using a small business grant. Which of the following best describes a feature of this source of capital?

Which of the following would not be carried out by the Operations function of a business?

A sole trader carries out secondary (desk) market research when preparing to set up a new business.One benefit of using this method is that:

A sole trader decides to advertise their business using social media.
One key feature of advertising using social media is that:

A sole trader finances their new business using a small business grant.
Which of the following best describes a feature of this source of capital?

A sole trader carries out secondary (desk) market research when preparing to set up a new business.
One benefit of using this method is that:

A sole trader decides to advertise their business using social media.
One key feature of advertising using social media is that:

A sole trader finances their new business using a small business grant.
Which of the following best describes a feature of this source of capital?

A sole trader carries out secondary (desk) market research when preparing to set up a new business.
One benefit of using this method is that: