Enterprise & Marketing R064 Multiple Choice

Last updated over 5 years ago
16 questions
1

A sole trader business has unlimited liability. One key feature of unlimited liability is that;

1

Which ONE of the following is an external factor that could impact on product development?

1

A restaurant has created a new pizza dough recipe for their pizzas. Which ONE of the following is a legal issue they need to consider to protect their new pizza dough recipe?

1

Which of the following may be a reason for a small business to complete market research?

1

Which of the following is an aspect of the design mix model that contributes to the successful design of a new handbag?

1

Which of the following is an economic external factor that could affect product development?

1

Which of the following correctly represents the stages of the product lifecycle?

1

A shoe shop is on a retail park that has two other shoe shops. It is moving to a retail park with only clothes and household goods shops.
This will help the business to achieve:

1

A variable cost can be best defined as;

1

Which of the following is a typical benefit to the business of the growth stage of the product lifecycle?

1

Which of the following would be effective in attracting and retaining customers in a mobile phone sales franchise?

1

If you advertised your intended new business on different social media platforms and asked a large number of people to invest money into the business, you would be looking for which source of capital?

1

Which of the following is an example of price skimming?

1

Which of the following would be considered an ‘extension strategy’?

1

As a new business owner you may use ‘desk research’ to research competitors’ products.
Which of the following is a benefit of using ‘desk research’?

1

Which of the following would help to achieve product differentiation for a new business selling school trainers?