Week 5: GoFormative #2

The image displays ties that feature sporting, music, and men's clubs.

The image displays a man with his hands folded behind his head

The image displays a woman kneeling below a man and looking up at him.

Typically, kneeling before someone shows you are obedient, submissive, or have less power than the person you are kneeling before. Kneeling before a king is a common example of showing you have less power and are subject to that king.

Often, putting your hands behind your head means you have control of everything around you. A common example is when people win fights on the street, they put their hands behind their heads to show that they won.

Usually, sports and music are considered more powerful and things that feminine appetites crave should listen to. For example, whenever you see that a sports game is on, you should not change it.

Therefore, since the man is folding his hands behind his head, we can assume he won the fight. It is also worth noting that ties appear all over the advertisement and the word Van Huesan is the largest font on the screen. The large text of Van Heusan and the man's folding of his hands show that women are less powerful and should serve men.

Therefore, since the woman is clearly kneeling before the man as well as looking up to him, we can assume Van Heusan assumes men have more power. It is also worth noting that the woman is serving the man food and the caption "show her it's a man's world" lies directly above the man. Van Heusan is clearly trying to appeal to men, by telling them women are less powerful and exist to serve men in order to sell their ties.