Functions in Context: Revenue

Equipment Rental Revenues

An equipment rental business currently charges $32.00 per power tool rental and averages 24 rentals a day. The company recently performed a study and found that for every $2.00 increase in rental price, the average number of customers decreased by one rental.

The company determined that the function f(x) = (32 + 2x)(24 – x) can be used to represent the total revenue earned from the rentals, where x represents the number of rental price increases and f(x) represents the revenue earned.