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Marketing Concepts
By Shonvettia Murphy
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Last updated about 5 years ago
5 questions
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Note from the author:
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Marketing
Question 1
1.
Question 2
2.
Question 3
3.
Question 4
4.
Question 5
5.
Identify the 7 Pillars of Marketing.
Pricing & Promotion
Distribution & Selling
Human Resources
Financing & Marketing Information Management
Product/Service Management
A marketing mix includes
P
lace,
P
rice,
P
ositioning and
P
romotion?
True
False
Which of the “4 P’s” of the marketing mix concerns the various outlets and channels a business uses to distribute its products?
Product
Place
Promotion
Price
Which of the traditional “4 P’s” of the marketing mix concerns how much a customer pays for the good or service being offered?
Product
Place
Promotion
Price
A market segment at which a business aims its products and/or services is known as the:
market leader
main market
unique selling point
target market