Sign up for FREE

Marketing Concepts

Last updated almost 5 years ago

5 questions

Note from the author:

Marketing

1

1

1

1

1

Question 1

1.

Identify the 7 Pillars of Marketing.

Pricing & Promotion

Distribution & Selling

Human Resources

Financing & Marketing Information Management

Product/Service Management

Question 2

2.

A marketing mix includes Place, Price, Positioning and Promotion?

True

False

Question 3

3.

Which of the “4 P’s” of the marketing mix concerns the various outlets and channels a business uses to distribute its products?

Product 

Place

Promotion

Price

Question 4

4.

Which of the traditional “4 P’s” of the marketing mix concerns how much a customer pays for the good or service being offered?

Product 

Place

Promotion

Price

Question 5

5.

A market segment at which a business aims its products and/or services is known as the:

market leader

main market

unique selling point

target market