Cri.B - Socialnomics - Evelyne Blais | Library

Instructions

Watch the video as many times as you need.
Answer the questions and make sure to provide all the required elements in your answers. https://www.youtube.com/watch?v=zxpa4dNVd3c

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1

In 10 years, will companies be able to afford not to advertise through social media?

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The number of Facebook users surpasses the United States’ population.

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More than half of millennials would prefer to lose the use of their nose to being deprived of their media devices.

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1

Fewer people own a mobile device than a toothbrush.

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1

Every day, ⅕ terms typed in Google has never been looked up before.

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Every 2 seconds, new users join Facebook.

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1

What proportion of the world’s population is aged under 30 years old?

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1

Give one statistic proving that relationships are becoming more and more digital.

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Who constitutes the fastest growing community of Twitter users?

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What proportion of buyers’ decisions are influenced by social media?

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On average, how long can a person maintain his or her attention? (quantity + unit of measure)

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1

What replaced the 4 P’s of marketing (product, place, price, and promotion)?

The _______, which are _______, _______, _______, and _______, replaced the 4 P’s of marketing.

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1

Who constitutes the target audience of this YouTube video?

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Why does Erik Qualman, the creator of the video, use abbreviations such as “avg” and “#AARP” in his video?

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Is the information presented in the video factual OR partial?

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What is the purpose of the video?

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2

What information contained in the video surprised or shocked you the most? Clearly identify the piece of information and explain what you find surprising or shocking about it. (2 sentences)

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2

Based on the video, do you think that advertising on social media will completely replace traditional advertising on television, on the radio or in public places, newspapers and magazines? Why? Justify your answer by making a connection with specific element from the video.

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2

If you had a business, would you use social media to advertise your products or services? Why? Justify your answer with a specific element from the video. (3 sentences)