Cri.B - Socialnomics

Last updated about 4 years ago

19 questions

Instructions

Strand i

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Strand ii

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Strand iii

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2

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Library

Cri.B - Socialnomics

Last updated about 4 years ago

19 questions

Instructions

Watch the video as many times as you need.
Answer the questions and make sure to provide all the required elements in your answers. https://www.youtube.com/watch?v=zxpa4dNVd3c

Strand i

Required

1

Required

1

Required

1

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1

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1

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1

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1

What proportion of the world’s population is aged under 30 years old?

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1

Give one statistic proving that relationships are becoming more and more digital.

Required

1

Who constitutes the fastest growing community of Twitter users?

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1

What proportion of buyers’ decisions are influenced by social media?

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1

On average, how long can a person maintain his or her attention? (quantity + unit of measure)

Required

1

What replaced the 4 P’s of marketing (product, place, price, and promotion)?

The _______, which are _______, _______, _______, and _______, replaced the 4 P’s of marketing.

Strand ii

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1

Required

1

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1

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1

Strand iii

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2

What information contained in the video surprised or shocked you the most? Clearly identify the piece of information and explain what you find surprising or shocking about it. (2 sentences)

Required

2

Based on the video, do you think that advertising on social media will completely replace traditional advertising on television, on the radio or in public places, newspapers and magazines? Why? Justify your answer by making a connection with specific element from the video.

Required

2

If you had a business, would you use social media to advertise your products or services? Why? Justify your answer with a specific element from the video. (3 sentences)

Watch the video as many times as you need.
Answer the questions and make sure to provide all the required elements in your answers. https://www.youtube.com/watch?v=zxpa4dNVd3c

In 10 years, will companies be able to afford not to advertise through social media?

No, they will not.

Yes, they will.

The number of Facebook users surpasses the United States’ population.

True

False

More than half of millennials would prefer to lose the use of their nose to being deprived of their media devices.

True

False

Fewer people own a mobile device than a toothbrush.

True

False

Every day, ⅕ terms typed in Google has never been looked up before.

True

False

Every 2 seconds, new users join Facebook.

True

False

What proportion of the world’s population is aged under 30 years old?

Give one statistic proving that relationships are becoming more and more digital.

Who constitutes the fastest growing community of Twitter users?

What proportion of buyers’ decisions are influenced by social media?

On average, how long can a person maintain his or her attention? (quantity + unit of measure)

What replaced the 4 P’s of marketing (product, place, price, and promotion)?

The _______, which are _______, _______, _______, and _______, replaced the 4 P’s of marketing.

Who constitutes the target audience of this YouTube video?

Everybody.

Companies advertising or considering advertising their products and services through social media.

People buying products and services online.

Teenagers who use social media.

Why does Erik Qualman, the creator of the video, use abbreviations such as “avg” and “#AARP” in his video?

He does so because it is more beautiful.

He does so because abbreviations are shorter to write than complete words.

He does so because abbreviations are used by a majority of social media users.

He does so because abbreviations are constantly used on social media and that way, the information presented looks as if it were posted on such media.

Is the information presented in the video factual OR partial?

Some of it is factual and some of it is partial.

It is factual.

It is partial.

What is the purpose of the video?

inform viewers about the use of social media for advertising purposes

entertain viewers

persuade viewers that social media is the best way to advertise products and services

warn viewers of the negative effects of social media

What information contained in the video surprised or shocked you the most? Clearly identify the piece of information and explain what you find surprising or shocking about it. (2 sentences)

Based on the video, do you think that advertising on social media will completely replace traditional advertising on television, on the radio or in public places, newspapers and magazines? Why? Justify your answer by making a connection with specific element from the video.

If you had a business, would you use social media to advertise your products or services? Why? Justify your answer with a specific element from the video. (3 sentences)

In 10 years, will  companies be able to afford not to advertise through social media? 

No, they will not.

Yes, they will.

The number of Facebook users surpasses the United States’ population.

True

False

More than half of millennials would prefer to lose the use of their nose to being deprived of their media devices.

True

False

Fewer people own a mobile device than a toothbrush.

True

False

Every day, ⅕ terms typed in Google has never been looked up before.

True

False

Every 2 seconds, new users join Facebook.

True

False

Who constitutes the target audience of this YouTube video?

Everybody.

Companies advertising or considering advertising their products and services through social media.

People buying products and services online.

Teenagers who use social media.

Why does Erik Qualman, the creator of the video, use abbreviations such as “avg” and “#AARP” in his video?

He does so because it is more beautiful.

He does so because abbreviations are shorter to write than complete words.

He does so because abbreviations are used by a majority of social media users.

He does so because abbreviations are constantly used on social media and that way, the information presented looks as if it were posted on such media.

Is the information presented in the video factual OR partial?

Some of it is factual and some of it is partial.

It is factual.

It is partial.

What is the purpose of the video?

inform viewers about the use of social media for advertising purposes

entertain viewers

persuade viewers that social media is the best way to advertise products and services

warn viewers of the negative effects of social media