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Australia’s first professional Instagrammer, Lauren Bath, shares her secrets for career success
For those who think Instagram is just another superficial social media hype, think again. Instagram could become your next career, if you play your cards right.
Aussie photographer Lauren Bath quit her job as a chef a year ago to pursue a career in photographic marketing on Instagram, and she’s never looked back. Lauren, 33, was a chef in Cairns and the Gold Coast in Queensland for 12 years. But while she loved her career in hospitality, photography was another passion she wanted to explore.
News.com.au caught up with Lauren just as she was hopping on a Topdeck tour bus, camera in hand, to take in the sights of iconic Byron Bay in New South Wales. Lauren shared her journey to becoming Australia’s ‘first full-time Instagrammer’, and gave us some hot tips about how to make an Instagram career for yourself too.
Lauren had already accumulated close to 200,000 followers on Instagram while she was a chef. She now has over 345,000 followers,and travels around the world, posting photos on her Instagram account to a huge market audience and getting paid big bucks to do it.
“I got on to the platform early, in about August 2011,” Lauren said. “At that stage it was still iPhone only. I managed to get a great community going early, and was regularly featured on the popular page. I had already firmly established myself when Facebook bought out Instagram and Android got involved.”
What does a day in your job look like?
If I’m on campaign it looks something like this:
Wake up and shoot sunrise
Get on computer and edit what I’ve shot, then post to Instagram
Tour around and look for new shots
Coffee break
Location scouting
Lunch
Edit photos in afternoon
I finish each day by shooting sunset
I quit my job as a chef because I saw potential in Instagram, and wanted to give it a chance. I had enough money saved to have six months off and explore photography. But on the day I quit my job, I checked my inbox and I already had three massive opportunities for paid work. So I started working right away.
Initially I got jobs travelling with journalists and travel writers, and covering the social media for stories. I did a few campaigns with tourism boards. It snowballed from there. I became more confident in what I was doing. I became more savvy with how I would approach people with my services.
How did your passion for Instagram become your career?
I’ve invented this job for myself, and it evolves as you go along. You can create your own rules and it’s fantastic. I see myself as a pioneer. I’m the first person in Australia to do this. I’m the only person doing this full-time.
How do you market your services?
I can provide ‘x’ amount of uploads, high resolution images, marketing analytics and reports and media value. I now use a top-of-the-rangeNikon D-800 to shoot, and upload edited photographs to Instagram. I have a base day rate when I’m out on my own for a client, solo style. I also plan and host my own campaigns and ‘Instameets’, which I charge an agency rate for. Clients receive high quality images after a campaign, which they can use on social media only. If they want to use images for other purposes they can purchase them.
Do you think Instagram has a limited life?
I honestly believe that Instagram will be around to stay. It will wane a bit for sure. But at the moment, I’m completely booked up for work until October. I’m diversifying into public speaking, workshops, consultancy and social media, so when Instagram starts waning I’ll have a back-up.
What’s the best thing about travelling and Instagramming?
Experiencing new destinations, meeting new people, seeing new things. I absolutely love to travel, it’s a dream come true. I love to share my images. Being able to use social media and travel together as a package is incredible. I don’t ever want to give that up.
Which campaign are you on at the moment?
I’m on a 10-day Topdeck campaign. We’re promoting a brand that visits multiple destinations in Queensland, New South Wales and the Northern Territory — we’re trying to reach a younger market to show what a Topdeck tour is like. I’m on a bus travelling around with eight other Instagram photographers from all over the world. Everybody has a completely different eye. It’s a great experience to be able to share with people who have influences all over the world.
LAUREN’S TIPS FOR INSTAGRAMMERS
1. Always put your best work forward.
2. Always edit your photographs — even if it’s just using an iPhone/Android app.
3. Engage with the platform — you have to give back. Reply to follower’s comments. Build relationships with other Instagram users.
4. Constantly grow — always look to improve.
5. Follow a variety of Instagram accounts, not just in your area of interest (e.g. landscapes, food, lifestyle, fitness).