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1.2 How Do Consumers Use Mobile Banking? (Due 8-16-22 SOC)

Last updated about 1 year ago

5 questions

Note from the author:

How Do Consumers Use Mobile Banking?

Here is some data regarding Mobile Banking.

Answer the questions using complete sentences. Point values reflect the level of detail an answer requires.

Instructions

How Do Consumers Use Mobile Banking?

Here is some data regarding Mobile Banking.

Answer the questions using complete sentences. Point values reflect the level of detail an answer requires.

Required

10

Question 1

1.

Which mobile banking feature do consumers consider the most important? UCS

Required

10

Required

20

Required

30

Required

30

Question 2

2.

What percentage of consumers rated depositing checks as an “important” or “critical” feature? UCS

Question 3

3.

Which feature is the least important to consumers? Why might that be the case? UCS

Question 4

4.

Maha looks at this graph and says: “This survey shows that Americans really care about the security of their bank account” Do you agree or disagree with Maha’s conclusion? Explain your reasoning. UCS

Question 5

5.

How do you think this data would look if it only looked at how Gen Z uses mobile banking? Why? UCS