1.2 How Do Consumers Use Mobile Banking? (Due 8-16-22 SOC)

Last updated 12 months ago
5 questions
Note from the author:
How Do Consumers Use Mobile Banking?

Here is some data regarding Mobile Banking.

Answer the questions using complete sentences. Point values reflect the level of detail an answer requires.
How Do Consumers Use Mobile Banking?

Here is some data regarding Mobile Banking.

Answer the questions using complete sentences. Point values reflect the level of detail an answer requires.
Required
10

Which mobile banking feature do consumers consider the most important? UCS

Required
10

What percentage of consumers rated depositing checks as an “important” or “critical” feature? UCS

Required
20

Which feature is the least important to consumers? Why might that be the case? UCS

Required
30

Maha looks at this graph and says: “This survey shows that Americans really care about the security of their bank account” Do you agree or disagree with Maha’s conclusion? Explain your reasoning. UCS

Required
30

How do you think this data would look if it only looked at how Gen Z uses mobile banking? Why? UCS