SOAPSTone (Speaker, Occasion, Audience, Purpose, Subject, Tone) is an acronym for a series of questions that students must consider to create or evaluate an argument.
Speaker: Who is the Speaker? A Speaker aims to create a particular persona. A persona, from the Greek word for mask, is the personality that the speaker projects and that from which the audience interprets. A speaker also has a real-life background though, a personal history. Both persona and personal history must be analyzed to arrive at a complete understanding of a speaker. When considering the speaker, we are determining credibility, or ethos
Occasion: What is the Occasion? Occasion is much more than simple time and place. Students should consider that rhetoric always take place within a context that influences how the speaker understands, analyzes, and generates the persona, the appeals, and the subject matter material.
Audience: Who is the Audience? Once determined, the speaker or writer appeals to the audience through the three rhetorical appeals: ethos, pathos, and logos. It is important to note that audience groups can vary drastically and can fall into multiple categories. Most audiences are not homogeneous, and so, belief and value structures may differ amongst members of the same audience. Students should consider if the speaker is trying to reach all audience members equally or whether the discourse is aimed at persuading a particular segment of the audience only.
Purpose: What is the Purpose, Intent or Aim? "A rhetor's intention is what he or she wants to happen as a result of the text, what he or she wants the audience to believe or do after hearing or reading the text. In some rhetorical situations, the rhetor knows his or her intention right from the start; in other situations, the intention becomes clear as the text evolves." Purposes may be explicit or implicit.