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Digital Marketing

Last updated over 3 years ago

7 Nsɛmmisa

Akwankyerɛ

Read statements below and then answer the questions that follow.

2

2

2

2

5

2

14

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1.

Three main types of media are..

Google, Yahoo, LinkedIn

Paid media, Owned media, Earned media

Facebook, Instagram, Twitter

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2.

Seven pillars supporting effective digital marketing are

Digital goals, digital devices, digital media, digital data, digital technology, digital audience, digital platforms

People, place, product, price, promotion, persistence

Amazon, Microsoft, LinkedIn, Google, YouTube, Facebook

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3.

In digital marketing, in order to achieve customer acquisition and to achieve goals, it is important to use a digital marketing framework named..

RACE

AIDA

REAN

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4.

The following is an example of paid media

Pay-per-click

Digital PR

Sponsorship

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5.

Write the following acronyms in full
a) B2B
b) C2C
c) SEO
d) PPC
e) FAMGA

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6.

What is marketing planning?

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7.

The global pandemic has significantly disrupted the marketing environment, creating opportunities for digital brands to thrive. Examine the extent to which each of the elements of the marketing mix have contributed to such online success.