Read statements below and then answer the questions that follow.
Question 1
1.
Question 2
2.
Question 3
3.
Question 4
4.
Question 5
5.
Write the following acronyms in full
a) B2B
b) C2C
c) SEO
d) PPC
e) FAMGA
Question 6
6.
What is marketing planning?
Question 7
7.
The global pandemic has significantly disrupted the marketing environment, creating opportunities for digital brands to thrive. Examine the extent to which each of the elements of the marketing mix have contributed to such online success.
Three main types of media are..
Google, Yahoo, LinkedIn
Paid media, Owned media, Earned media
Facebook, Instagram, Twitter
Seven pillars supporting effective digital marketing are
Digital goals, digital devices, digital media, digital data, digital technology, digital audience, digital platforms