Read statements below and then answer the questions that follow.
2
2
2
2
5
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14
Question 1
1.
Question 2
2.
Seven pillars supporting effective digital marketing are
Question 3
3.
In digital marketing, in order to achieve customer acquisition and to achieve goals, it is important to use a digital marketing framework named..
Question 4
4.
The following is an example of paid media
Question 5
5.
Write the following acronyms in full
a) B2B
b) C2C
c) SEO
d) PPC
e) FAMGA
Question 6
6.
What is marketing planning?
Question 7
7.
The global pandemic has significantly disrupted the marketing environment, creating opportunities for digital brands to thrive. Examine the extent to which each of the elements of the marketing mix have contributed to such online success.