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Unit 1 Quiz: Traditional Public Relations
By Peyton Dennis
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Last updated over 3 years ago
5 questions
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Question 1
1.
Question 2
2.
Question 3
3.
Question 4
4.
Question 5
5.
To invite media to an event, what would you craft and send out?
Which of the following is not shared with a journalist?
Press Release
Media List
Media Briefing
Pitch
Which of the following tools is not used to build media lists?
Rocket Reach
Meltwater
Critical Mention
Cision
What do you send to your client or a journalist to help them prepare for an interview?
Branding Guide
Media Briefing
Press Release
Pitch
What is the standard way to organize a national media list?
Location, broadcast, print, publication
State, publication, years of experience
Country, state, broadcast, print, social media