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Unit 1 Quiz: Traditional Public Relations
By Peyton Dennis
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Last updated about 3 years ago
5 questions
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Question 1
1.
Which of the following is not shared with a journalist?
Press Release
Media List
Media Briefing
Pitch
Question 2
2.
Which of the following tools is not used to build media lists?
Rocket Reach
Meltwater
Critical Mention
Cision
Question 3
3.
What do you send to your client or a journalist to help them prepare for an interview?
Branding Guide
Media Briefing
Press Release
Pitch
Question 4
4.
What is the standard way to organize a national media list?
Location, broadcast, print, publication
State, publication, years of experience
Country, state, broadcast, print, social media
Question 5
5.
To invite media to an event, what would you craft and send out?