Biomagnification is also called Bioamplification. It is simply the increase in concentration of a substance in a food chain, not an individual organism. Persistent organic pollutants (POPs) are compounds that biomagnify. Persistent organic pollutants (POPs) are chemical substances that persist in the environment. These substances bioaccumulate through the food web and pose risk not only to humans but also other living organisms because of their adverse effects. These pollutantsconsist of pesticides (such as DDT), industrial chemicals (such as polychlorinated biphenyls, PCBs) and unintentional by-products of industrial processes such as dioxins and furans.