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5.1 Dark Patterns
By Samantha Downing
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Last updated over 2 years ago
2 questions
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Question 1
1.
Which of these is an example of a company using a dark pattern?
Suzuki signed up for a yearly magazine subscription and after 11 months gets a reminder that it is expiring soon
Katelyn bought concert tickets at the local arena and now gets a daily email with “Arena events today” without an unsubscribe link
James passes the same store on his walk to school every day, and the manager always waves hello
Darrell used a credit card to buy a new pair of pants, and the next week he finds a $350 charge for clothing at the same store
Question 2
2.
Which of the following is a realistic step a consumer can take to protect themself against dark patterns?
Avoid shopping online and do all your shopping in a physical store
Be aware of how companies may want to influence your behavior and stick to your own spending plan
Never agree to a company’s terms and conditions when on the internet
Use a fake name for all of your accounts