Consumer Decision Making-Process

Last updated over 2 years ago

6 questions

What are the 5 stages in the decision-making process?
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In the Recognition of Need stage, the acknowledgment of need can arise from an _______ or an _______ 

In the Information Research stage, the consumer researches information about the product or service. What are some ways for getting the needed information?
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In the Evaluation of Alternatives stage, the consumer compares it with similar offerings, from different retailers, brands or models. The features that consumers look for when evaluating their alternatives are: 
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In the Purchase Decision stage, the consumer determines which _______ 

In the Post-Purchase Decision stage, the consumer may ask themself these questions:
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