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Consumer Decision Making-Process

Last updated about 2 years ago
6 questions
5

What are the 5 stages in the decision-making process?
  1. _______
  2. _______
  3. _______
  4. _______
  5. _______
2
In the Recognition of Need stage, the acknowledgment of need can arise from an _______ or an _______
4
In the Information Research stage, the consumer researches information about the product or service. What are some ways for getting the needed information?
  • _______
  • _______
  • _______
  • _______
7
In the Evaluation of Alternatives stage, the consumer compares it with similar offerings, from different retailers, brands or models. The features that consumers look for when evaluating their alternatives are:
  • _______
  • _______
  • _______
  • _______
  • _______
  • _______
  • _______
1
In the Purchase Decision stage, the consumer determines which _______
4
In the Post-Purchase Decision stage, the consumer may ask themself these questions:
  • _______
  • _______
  • _______
  • _______