What are the 5 stages in the decision-making process?
In the Recognition of Need stage, the acknowledgment of need can arise from an
In the Information Research stage, the consumer researches information about the product or service. What are some ways for getting the needed information?
In the Evaluation of Alternatives stage, the consumer compares it with similar offerings, from different retailers, brands or models. The features that consumers look for when evaluating their alternatives are:
In the Purchase Decision stage, the consumer determines which
In the Post-Purchase Decision stage, the consumer may ask themself these questions: