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Biblioteka

EMAIL MARKETING

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Email marketing is a good choice for marketers to generate sales.
Tačno
Netačno
Email marketing is easier to design than posting in social media.
Tačno
Netačno
Which of the following is NOT the purpose of email marketing?
Create customers' loyalty
Build customers’ grievances
Build trust
Boost conversion rate
Below are the types of email marketing, EXCEPT:
Email Newsletter
Transactional emails
Rejection emails
Re-engagement emails
_________ is the rate measures the number of people who open and click the link/ads in the email.
Click-through rate
Conversion rate
Bounce rate
Open rate
Below are the benefits of email marketing, EXCEPT:
Cost-effective and immediate
Identify defect products
Personalized and highly targeted
Higher conversion rates
This rate measures the number of subscribers that completed the desired action.
Click through rate
Bounce rate
Open rate
Conversion rate
This rate measures the number of email addresses that did not receive the email campaign
Soft bounce rate
Hard bounce rate
Open bounce rate
Conversion rate
A digital marketing manager plans to promote a new fitness application. Before developing advertising content, the manager divides potential customers into groups based on age, lifestyle, income level, and fitness interests so that each group can receive tailored marketing messages. Which digital marketing activity is being performed in this scenario?
Segmenting the target audience
Evaluating campaign performance
Building customer relationships
Identifying campaign objectives
A digital marketer notices that subscribers are receiving promotional emails twice a week. The marketer monitors this aspect carefully to avoid overwhelming recipients while maintaining engagement.
What term refers to the number of times emails are sent to subscribers within a specific period?
Email bounce rate
Email delivery rate
Email subscription rate
Email frequency