Which of the following is an example of Logos?
Billy from State Farm wants you to buy his insurance because he has used State Farm for 17 years and trusts them.
Billy from State Farm wants you to buy his insurance. To solidify this, he presents photos of cars totaled and bashes other insurance companies.
Billy from State Farm wants you to buy his insurance because, statistically, they are the cheapest and most well covered.
Which of the following is an example of Pathos
Larry is selling gym supplements. He provides you with statistics as to why his supplements are better than the competition.
Larry is selling gym supplements. He informs you he has used them for 10 years and to just "trust him bro."
Larry is selling gym supplements. He shows a picture of his physique before and after these supplements and states how happy he has been with the product since starting.
Which of the following is an example of Ethos?
Carol is selling a certain vacuum that she has been using for 10 years. Because of this length of time, she believes her vacuum is the best on the market.
Carol is selling a certain vacuum. To persuade you, she shows you stats on how much better her vacuum can perform than the competition.
Carol is selling a certain vacuum. She pleads you to buy this product from her due to low sales and a need for income.