Final Business Plan

What is the total startup costs for the investment opportunity?

What are the annual fixed expenses for the business?

What is the estimated revenue for year one?

What is your business opportunity?

Describe the problem/unmet need your business is solving?

How does your business solve the problem/unmet need?

1.2 Type of Business What is your type of business? (Manufacturing or Service) Describe in detail why you chose this business type.

1.4 Mission Statement A mission statement is a company’s constant reminder to its employees and customers of why the company exists in a concise way.

Describe what your company does best and why in one to two sentences.

(1.5) Social Responsibility Social Responsibility is often described as “doing well by doing good.” In addition to making a profit entrepreneurs need to consider how they support social good.

How is your business socially responsible? Be specific.

(1.7) How do you plan to give back to a social cause with either your time and/or money?

(1.6) Qualifications What are your personal qualifications to run this particular business? (experience, certification, classes, skills) To complete this section refer to your strengths from your SWOT.

What industry does your business belong to? Describe why your business fits within this industry.

What is the size of that industry? (For example: revenue, services providers, and industry trends)

What is the size of your potential target market?

What data did you find that supports your business opportunity?

2.2 Target Market Based on your research, describe your market segment within your target market. Be as detailed as you can, using the following guiding questions. Demographics: What objective social and economic facts did you find? Geographics: Where do your customers live, or where are businesses located? Psychographics: What are some psychological characteristics (attitudes, beliefs, interests, etc…) of your customers? What are the buying patterns for your target market?

2.3 Competitors Which direct competitors run similar businesses? Describe these competitors in detail.

[Business Name] [Date] Question 10: 3.3 Variable Expenses List all the variable expenses, materials, and labor related to your unit of sale. Materials Material Description Bulk Price Bulk Quantity Quantity per Unit Cost per Unit [text] $ [value] [value] [value] $ [value] [text] [value] [value] [value] [value] [text] [value] [value] [value] [value] [text] [value] [value] [value] [value] Total Material Costs per Unit $ [value] Labor Cost of Labor per Hour Time (in hrs) to make one unit Total Labor Costs per Unit $ [value] EOU (Economics of One Unit) Material Costs Labor Costs TOTAL EOU $ [value] $ [value] $ [value]

3.4 Economics of One Unit Selling Price per Unit $ [value] Variable Expenses per Unit Cost of Goods Sold Materials $ [text] Labor [text] Total Cost of Goods Sold $ [text] Other Variable Expenses Commission $ [text] Packaging [text] Other Total Other Variable Expenses $ [text] Total Variable Expenses $ [text] Contribution Margin per Unit $ [text]

What is the business name?

What is the date?

What is 11?

What are the 3.5 Fixed Expenses for One Month?

List the Expense Type, Monthly Cost, and Explanation for each fixed expense.

[Insert Business Name]

[Insert Date]

13

3.7 Start-up Investment What are your start-up expenditures? What are your cash reserves? Complete the table below: Item Why Needed Vendor Cost [text] [text] [text] $[value] [text] [text] [text] [value] [text] [text] [text] [value] [text] [text] [text] [value] [text] [text] [text] [value] [text] [text] [text] [value] Total Start-up Expenditures $[value] Emergency Fund (1/2 of startup expenditures) [value] Reserve for Fixed Expenses (covers 3 months of fixed expenses) [value] Total Start-up Investment $[value] How much of this start-up investment can you afford to pay yourself? _____________ How much of the start-up investment will you need to finance? (Total Start-up Investment - What you can afford to pay) ______________

[Insert Business Name]

[Insert Date]

14

4.1 Marketing Plan A marketing plan focuses on the Five P’s: People, Product, Place, Price, and Promotion. In this section, describe your people, product, place, and price portions of the marketing plan. Who are your target customers, and how will you use people to market your business to them? What are the features and benefits of your product or service? Where will you sell your product or service? What strategies for determining prices will you use?

What visual merchandising will you do as part of your promotional strategies? Why will this visual merchandising be effective for reaching your target market?

What publicity and public relations will you include as part of your promotional strategies? Why will these publicity and public relations initiatives be effective for reaching your target market?

What sales promotions will you include as part of your promotional strategies? Why will these forms of sales promotions be effective for reaching your target market?

What will be your overall personal selling strategy to get sales from customers in your target market?