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Final Business Plan

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Last updated over 1 year ago
91 questions
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Question 1
1.

What is the total startup costs for the investment opportunity?

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Question 2
2.

What are the annual fixed expenses for the business?

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Question 8
8.

What is your business opportunity?

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Question 9
9.

Describe the problem/unmet need your business is solving?

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Question 10
10.

How does your business solve the problem/unmet need?

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Question 11
11.

1.2 Type of Business What is your type of business? (Manufacturing or Service) Describe in detail why you chose this business type.

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Question 12
12.

1.4 Mission Statement A mission statement is a company’s constant reminder to its employees and customers of why the company exists in a concise way.
Describe what your company does best and why in one to two sentences.

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Question 13
13.

(1.5) Social Responsibility Social Responsibility is often described as “doing well by doing good.” In addition to making a profit entrepreneurs need to consider how they support social good.

How is your business socially responsible? Be specific.

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Question 14
14.

(1.7) How do you plan to give back to a social cause with either your time and/or money?

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Question 15
15.

(1.6) Qualifications What are your personal qualifications to run this particular business? (experience, certification, classes, skills) To complete this section refer to your strengths from your SWOT.

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Question 16
16.

What industry does your business belong to? Describe why your business fits within this industry.

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Question 17
17.

What is the size of that industry? (For example: revenue, services providers, and industry trends)

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Question 18
18.

What is the size of your potential target market?

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Question 20
20.

2.2 Target Market Based on your research, describe your market segment within your target market. Be as detailed as you can, using the following guiding questions. Demographics: What objective social and economic facts did you find? Geographics: Where do your customers live, or where are businesses located? Psychographics: What are some psychological characteristics (attitudes, beliefs, interests, etc…) of your customers? What are the buying patterns for your target market?

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Question 21
21.

2.3 Competitors Which direct competitors run similar businesses? Describe these competitors in detail.

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Question 22
22.

[Business Name] [Date] Question 10: 3.3 Variable Expenses List all the variable expenses, materials, and labor related to your unit of sale. Materials Material Description Bulk Price Bulk Quantity Quantity per Unit Cost per Unit [text] $ [value] [value] [value] $ [value] [text] [value] [value] [value] [value] [text] [value] [value] [value] [value] [text] [value] [value] [value] [value] Total Material Costs per Unit $ [value] Labor Cost of Labor per Hour Time (in hrs) to make one unit Total Labor Costs per Unit $ [value] EOU (Economics of One Unit) Material Costs Labor Costs TOTAL EOU $ [value] $ [value] $ [value]

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Question 23
23.

3.4 Economics of One Unit Selling Price per Unit $ [value] Variable Expenses per Unit Cost of Goods Sold Materials $ [text] Labor [text] Total Cost of Goods Sold $ [text] Other Variable Expenses Commission $ [text] Packaging [text] Other Total Other Variable Expenses $ [text] Total Variable Expenses $ [text] Contribution Margin per Unit $ [text]

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Question 24
24.

What is the business name?

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Question 25
25.

What is the date?

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Question 26
26.

What is 11?

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Question 56
56.

[Insert Business Name]

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Question 57
57.

[Insert Date]

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Question 58
58.

13

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Question 61
61.

[Insert Business Name]

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Question 62
62.

[Insert Date]

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Question 63
63.

14

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Question 66
66.

What visual merchandising will you do as part of your promotional strategies? Why will this visual merchandising be effective for reaching your target market?

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Question 67
67.

What publicity and public relations will you include as part of your promotional strategies? Why will these publicity and public relations initiatives be effective for reaching your target market?

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Question 68
68.

What sales promotions will you include as part of your promotional strategies? Why will these forms of sales promotions be effective for reaching your target market?

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Question 3
3.

What is the estimated revenue for year one?

Question 4
4.

What is the estimated profit for year one?

Question 5
5.

What is the ROS (Return on Sales) percentage?

Question 6
6.

What is the ROI (Return on Investment) percentage?

Question 7
7.

How many break-even units are required per month?

Question 19
19.

What data did you find that supports your business opportunity?

Question 27
27.

What are the 3.5 Fixed Expenses for One Month?

Question 28
28.

List the Expense Type, Monthly Cost, and Explanation for each fixed expense.

Question 29
29.

Business Name: Insert Business Name

Question 30
30.

Date: Insert Date

Question 31
31.

Income Statement for First Year of Operations. What is the formula for calculating REVENUE?

Question 32
32.

Income Statement for First Year of Operations. What is the formula for calculating Gross Sales?

Question 33
33.

Income Statement for First Year of Operations. What is the formula for calculating Sales Returns?

Question 34
34.

Income Statement for First Year of Operations. What is the formula for calculating Net Sales?

Question 35
35.

VARIABLE EXPENSES. What is the formula for calculating Materials cost?

Question 36
36.

VARIABLE EXPENSES. What is the formula for calculating Labor cost?

Question 37
37.

VARIABLE EXPENSES. What is the formula for calculating Total Cost of Goods Sold?

Question 38
38.

Other Variable Expenses. What is the formula for calculating Commission cost?

Question 39
39.

Other Variable Expenses. What is the formula for calculating Packaging cost?

Question 40
40.

Other Variable Expenses. What is the formula for calculating Other costs?

Question 41
41.

Other Variable Expenses. What is the formula for calculating Total Other Variable Expenses?

Question 42
42.

Other Variable Expenses. What is the formula for calculating Total Variable Expenses?

Question 43
43.

Other Variable Expenses. What is the formula for calculating CONTRIBUTION MARGIN?

Question 44
44.

FIXED OPERATING EXPENSES. What is the formula for calculating Insurance cost per year?

Question 45
45.

FIXED OPERATING EXPENSES. What is the formula for calculating Salaries cost per year?

Question 46
46.

FIXED OPERATING EXPENSES. What is the formula for calculating Advertising cost per year?

Question 47
47.

FIXED OPERATING EXPENSES. What is the formula for calculating Interest cost per year?

Question 48
48.

FIXED OPERATING EXPENSES. What is the formula for calculating Depreciation cost per year?

Question 49
49.

FIXED OPERATING EXPENSES. What is the formula for calculating Utilities cost per year?

Question 50
50.

FIXED OPERATING EXPENSES. What is the formula for calculating Rent cost per year?

Question 51
51.

FIXED OPERATING EXPENSES. What is the formula for calculating Other fixed expenses per year?

Question 52
52.

FIXED OPERATING EXPENSES. What is the formula for calculating Total Expenses?

Question 53
53.

FIXED OPERATING EXPENSES. What is the formula for calculating PRE-TAX PROFIT?

Question 54
54.

FIXED OPERATING EXPENSES. What is the formula for calculating Taxes at 15%?

Question 55
55.

FIXED OPERATING EXPENSES. What is the formula for calculating NET PROFIT?

Question 59
59.

3.7 Start-up Investment What are your start-up expenditures? What are your cash reserves? Complete the table below: Item Why Needed Vendor Cost [text] [text] [text] $[value] [text] [text] [text] [value] [text] [text] [text] [value] [text] [text] [text] [value] [text] [text] [text] [value] [text] [text] [text] [value] Total Start-up Expenditures $[value] Emergency Fund (1/2 of startup expenditures) [value] Reserve for Fixed Expenses (covers 3 months of fixed expenses) [value] Total Start-up Investment $[value] How much of this start-up investment can you afford to pay yourself? _____________ How much of the start-up investment will you need to finance? (Total Start-up Investment - What you can afford to pay) ______________

Question 60
60.

3.8 Financial Ratios Return on Sales (ROS): Annual Net Profit $[profit]= [value]% ≈ $[value] Total Annual Sales $[sales] Return on Investment (ROI): Annual Net Profit $[profit]= [value]% ≈ $[value] Total Startup Investment $[investment] Breakeven Units (Monthly): Fixed Monthly Expenses $[month exp]= [value] ≈ [value] units Contribution Margin $[con margin]

Question 64
64.

4.1 Marketing Plan A marketing plan focuses on the Five P’s: People, Product, Place, Price, and Promotion. In this section, describe your people, product, place, and price portions of the marketing plan. Who are your target customers, and how will you use people to market your business to them? What are the features and benefits of your product or service? Where will you sell your product or service? What strategies for determining prices will you use?

Question 65
65.

4.2 Promotion In this section, you will describe your promotional strategies that you will use to attract and retain customers. Remember to explain how you will innovatively use existing platforms (such as blogs, social media, etc…) to effectively appeal to your target market. What advertising will you do as part of your promotional strategies? Why will this form(s) of advertising be effective for reaching your target market?

Question 69
69.

What will be your overall personal selling strategy to get sales from customers in your target market?

Question 70
70.

In this section, you will detail your first-year sales estimate. Use the following guiding questions to help with your estimates. Maximum Capacity: What are the maximum amounts of units could you physically make or deliver in a month?

Question 71
71.

[Insert Business Name]

Question 72
72.

[Insert Date]

Question 73
73.

16

Question 74
74.

Break - Even Units: How many units do you need to sell to cover fixed expenses every month?

Question 75
75.

Market Analysis: How many units can you sell based on your number of customers in your target market segment?

Question 76
76.

Seasonality: How will sales be affected by different seasons and holidays? How will your ability to produce be affected by sales and holidays?

Question 77
77.

*Be sure to complete the Executive Summary after completing your plan.

Question 78
78.

Month Units Revenue

Question 79
79.

January [value] $[value]

Question 80
80.

February [value] [value]

Question 81
81.

March [value] [value]

Question 82
82.

April [value] [value]

Question 83
83.

May [value] [value]

Question 84
84.

June [value] [value]

Question 85
85.

July [value] [value]

Question 86
86.

August [value] [value]

Question 87
87.

September [value] [value]

Question 88
88.

October [value] [value]

Question 89
89.

November [value] [value]

Question 90
90.

December [value] [value]

Question 91
91.

Annual Total [value] $[value]