4.1 Marketing Plan
A marketing plan focuses on the Five P’s: People, Product, Place, Price, and Promotion. In this section, describe your people, product, place, and price portions of the marketing plan.
Who are your target customers, and how will you use people to market your business to them?
What are the features and benefits of your product or service?
Where will you sell your product or service?
What strategies for determining prices will you use?