Grade 11 Starter Lesson: Commercial Rhetorical Analysis
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Last updated over 1 year ago
9 questions
Note from the author:
In this lesson, you will learn about the qualities of an effective rhetorical analysis and analyze a commercial for its use of rhetorical appeals.
Essential Question: How does modern media make use of rhetorical appeals?
In this lesson, you will learn about the qualities of an effective rhetorical analysis and analyze a commercial for its use of rhetorical appeals.
Essential Question: How does modern media make use of rhetorical appeals?
Required
1
When have you had to persuade someone to do something? What did you say and/or do to influence that person?
When have you had to persuade someone to do something? What did you say and/or do to influence that person?
Required
1
How does one know when to use each of the rhetorical appeals? Select 4.
How does one know when to use each of the rhetorical appeals? Select 4.
Required
1
Match each rhetorical appeal to its definition.
Match each rhetorical appeal to its definition.
| Draggable item | arrow_right_alt | Corresponding Item |
|---|---|---|
Ethos | arrow_right_alt | The use of logic and reason to convince an audience. |
Pathos | arrow_right_alt | The use of one's own credibility to convince an audience. |
Logos | arrow_right_alt | The use of emotion to convince an audience. |
Required
1
Which of the following is an example of pathos from the commercial?
Which of the following is an example of pathos from the commercial?
Required
1
Which of the following is an example of ethos from the commercial?
Which of the following is an example of ethos from the commercial?
Required
1
Which of the following quotes features an example of logos from the commercial?
Which of the following quotes features an example of logos from the commercial?
Required
1
Complete the following sentence:
The purpose of this commercial is to _______ .

Required
1
I am going to analyze the use of__________ in the Cerave commercial.
Required
1
How does the use of the appeal help Cerave to achieve their purpose?
How does the use of the appeal help Cerave to achieve their purpose?

