Grade 11 Starter Lesson: Commercial Rhetorical Analysis

By Newsela Staff

Last updated 6 months ago

9 Questions

Note from the author:

In this lesson, you will learn about the qualities of an effective rhetorical analysis and analyze a commercial for its use of rhetorical appeals. 

Essential Question: How does modern media make use of rhetorical appeals? 

Instructions

In this lesson, you will learn about the qualities of an effective rhetorical analysis and analyze a commercial for its use of rhetorical appeals. 

Essential Question: How does modern media make use of rhetorical appeals? 

Required

When have you had to persuade someone to do something? What did you say and/or do to influence that person?

Required

Match each rhetorical appeal to its definition.

		The use of logic and reason to convince an audience.
		The use of one's own credibility to convince an audience.
		The use of emotion to convince an audience.

Required

Complete the following sentence: 

The purpose of this commercial is to _______ .

Required

I am going to analyze the use of__________ in the Cerave commercial. 

Required

Grade 11 Starter Lesson: Commercial Rhetorical Analysis

When have you had to persuade someone to do something? What did you say and/or do to influence that person?

Match each rhetorical appeal to its definition.

How does the use of the appeal help Cerave to achieve their purpose?