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Grade 11 Starter Lesson: Commercial Rhetorical Analysis

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Last updated over 1 year ago
9 questions
Note from the author:
In this lesson, you will learn about the qualities of an effective rhetorical analysis and analyze a commercial for its use of rhetorical appeals.

Essential Question: How does modern media make use of rhetorical appeals?
In this lesson, you will learn about the qualities of an effective rhetorical analysis and analyze a commercial for its use of rhetorical appeals.

Essential Question: How does modern media make use of rhetorical appeals?
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Question 1
1.

When have you had to persuade someone to do something? What did you say and/or do to influence that person?

Trim End | 04:10
Question 2 | 04:10
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Question 2
04:10
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Question 3
3.

Match each rhetorical appeal to its definition.

Draggable itemarrow_right_altCorresponding Item
Logos
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The use of logic and reason to convince an audience.
Ethos
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The use of one's own credibility to convince an audience.
Pathos
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The use of emotion to convince an audience.
Trim End | 01:17
Questions 4-6 | 01:16
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Questions 4-6
01:16
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Question 7
7.
Complete the following sentence:

The purpose of this commercial is to _______ .
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Question 8
8.
I am going to analyze the use of__________ in the Cerave commercial.
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Question 9
9.

How does the use of the appeal help Cerave to achieve their purpose?

Question 2
2.

How does one know when to use each of the rhetorical appeals? Select 4.

Question 4
4.

Which of the following is an example of pathos from the commercial?

Question 5
5.

Which of the following is an example of ethos from the commercial?

Question 6
6.

Which of the following quotes features an example of logos from the commercial?