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Grade 11 Starter Lesson: Commercial Rhetorical Analysis

By Newsela Staff
Last updated 2 months ago
9 Questions
Note from the author:
In this lesson, you will learn about the qualities of an effective rhetorical analysis and analyze a commercial for its use of rhetorical appeals.

Essential Question: How does modern media make use of rhetorical appeals?
In this lesson, you will learn about the qualities of an effective rhetorical analysis and analyze a commercial for its use of rhetorical appeals.

Essential Question: How does modern media make use of rhetorical appeals?
Required
1.

When have you had to persuade someone to do something? What did you say and/or do to influence that person?

Required
3.

Match each rhetorical appeal to its definition.

The use of logic and reason to convince an audience.
The use of one's own credibility to convince an audience.
The use of emotion to convince an audience.
Required
7.
Complete the following sentence:

The purpose of this commercial is to _______ .
Required
8.
I am going to analyze the use of__________ in the Cerave commercial.
Required
9.

How does the use of the appeal help Cerave to achieve their purpose?