Despite not allowing the viewer to taste or smell the food, TV cookery programmes are very popular. It therefore seems unlikely that the popularity is due to an enjoyment of the food and there must be something else going on. Most of the programmes feature only a kitchen, ingredients, and a chef. Our enjoyment of the programmes must therefore be more about the personality of the chef than the quality of the food. Which of the following, if true, would most weaken the above argument?