SMM Final Exam Review

Required

1

According to the text, the most valuable element on the social media ecosystem is Owned Media.

True

False

Required

1

Which of these is NOT one of the seven myths of SMM?

Required

1

Which of these is NOT an important aspect to social media marketing?

Controlling the responses of unhappy audience members

Developing two-way online conversations with users

Ensuring the product message is always paramount

Required

1

JetBlue set out to develop a full-fledged SMM strategy by engaging all BUT which of these teams in social media?

Required

1

Social media marketing is based in part on age-old concepts of community

True

False

Required

1

Social media marketers can influence what participants say and think about their brands and they can control the conversation entirely.

True

False

Required

1

Which action is NOT recommended to limit the time investment in SMM?

Required

1

Which is a TRUE statement?

Young adults are the fastest growing social media user group.

Monitoring social media engagement is inefficient for B2B firms

Thought leadership ranks as a lesser benefit of SMM

Required

1

Social media attractive to consumers because it is accessible to all consumers worldwide

True

False

Required

1

Which aspect distinguishes SMM from traditional marketing?

It utilize tools like Hootsuite to manage efforts

It seeks to control the content seen by the audience

It allows companies to develop trusting relationships with their audience

Required

1

Which of these are part of the social media marketing planning cycle?

Required

1

The most popular uses for social media are to build brand awareness and to increase customer loyalty.

True

False

Required

1

A social media marketing strategy should identify strategic opportunities discovered during audience listening.

True

False

Required

1

Why is it important for a firm to listen to social media conversations about its competitors?

To change popular industry opinion. Companies identify those keywords people use for its products.

To refine its social media strategy

To reduce its overall product pricing

Required

1

Select all the stated key objectives of SMM

Required

1

In addition to primary SMM objectives, other secondary objectives include:

Required

1

Which of these is NOT considered a social media marketing goal?

Required

1

Which of the 8 C’s of strategy development refers to engaging with influencers so that you can enlist them to help shape opinions about your product or service?

Required

1

Which of these can be the greatest asset to a social media team in influencing its audience?

Required

1

Marketers need to focus on the words used to describe specific brands if sales are increasing.

True

False

Required

1

LinkedIn allows self-promotion on its platforms. Members can use the words buy, sell, or attend.

True

False

Required

1

The Forrester Social Technographics Ladder identifies personas based only on what behaviors they present on social media.

True

False

Required

1

Big data provides opportunities to perform behavioral targeting without significant risks.

True

False

Required

1

What is a common issue with social media marketing plans?

Incorrectly identifying the target audience

Defining the schedule implementation too broadly

Developing strategies before identifying the target audience

Required

1

Select all processes for creating a SMM plan

Required

1

The Persona Development Cycle does NOT include:

listing the needs of all personas

determining the situational triggers of the persona

developing purpose-oriented goals for communications with each persona

Required

1

Why is the Social Technographics Ladder useful?

It confirms that social media is used primarily by Baby Boomers

It replaces other more time-consuming persona development processes

It allows a company to identify why people are using social media

Required

1

The raters group on the Social Technographics Ladder is identified as those that post rating of products or services

True

False

1

LinkedIn offers behavior targeting that uses data from platform business partners related to online and offline product-related behaviors

True

False

1

Which rung on the Social Technographics Ladder represents those that simply maintain their profiles on social networking site?

Required

1

All of these are dimensions of social media EXCEPT:

Required

1

The content of interruption ads is focused around selling a product or service regardless of its value to the target market.

True

False

Required

1

There is no set rule for how often you should post.

True

False

Required

1

Marketers should only use bots if they have the resources for 24-hour coverage.

True

False

Required

1

Which components are part of the customer journey?

Advertising, co-creation, transaction

Referral, conversation, satisfaction

Awareness, consideration, conversion

Connection, engagement, close

Required

1

Which of these is represented in the holistic approach to SMM as whether decisions regarding the use of social media tools are based on a highly centralized hierarchy or a network of contributors with decentralized decision-making authority?

Required

1

The inbound marketing methodology suggests that firms develop relationships with customers by implementing which strategy?

Providing an audience with helpful information is one definition of being resourceful. Analyze, outbond, exchange

Attract, engage, delight

Expand, improve, convert

Required

1

Deciding which practices to employ in social media is based on the ethical limits and norms of the online community and the tools available.

True

False

Required

1

Why is it important to be careful when using online translations to create new content?

Required

1

SMM Final Exam Review

According to the text, the most valuable element on the social media ecosystem is Owned Media.

Which of these is NOT one of the seven myths of SMM?

Which of these is NOT an important aspect to social media marketing?

JetBlue set out to develop a full-fledged SMM strategy by engaging all BUT which of these teams in social media?

Social media marketing is based in part on age-old concepts of community

Social media marketers can influence what participants say and think about their brands and they can control the conversation entirely.

Which action is NOT recommended to limit the time investment in SMM?

Which is a TRUE statement?

Social media attractive to consumers because it is accessible to all consumers worldwide

Which aspect distinguishes SMM from traditional marketing?

Which of these are part of the social media marketing planning cycle?

The most popular uses for social media are to build brand awareness and to increase customer loyalty.

A social media marketing strategy should identify strategic opportunities discovered during audience listening.

Why is it important for a firm to listen to social media conversations about its competitors?

Select all the stated key objectives of SMM

In addition to primary SMM objectives, other secondary objectives include:

Which of these is NOT considered a social media marketing goal?

Which of the 8 C’s of strategy development refers to engaging with influencers so that you can enlist them to help shape opinions about your product or service?

Which of these can be the greatest asset to a social media team in influencing its audience?

Marketers need to focus on the words used to describe specific brands if sales are increasing.

LinkedIn allows self-promotion on its platforms. Members can use the words buy, sell, or attend.

The Forrester Social Technographics Ladder identifies personas based only on what behaviors they present on social media.

Big data provides opportunities to perform behavioral targeting without significant risks.

What is a common issue with social media marketing plans?

Select all processes for creating a SMM plan

The Persona Development Cycle does NOT include:

Why is the Social Technographics Ladder useful?

The raters group on the Social Technographics Ladder is identified as those that post rating of products or services

LinkedIn offers behavior targeting that uses data from platform business partners related to online and offline product-related behaviors

Which rung on the Social Technographics Ladder represents those that simply maintain their profiles on social networking site?

All of these are dimensions of social media EXCEPT:

The content of interruption ads is focused around selling a product or service regardless of its value to the target market.

There is no set rule for how often you should post.

Marketers should only use bots if they have the resources for 24-hour coverage.

Which components are part of the customer journey?

Which of these is represented in the holistic approach to SMM as whether decisions regarding the use of social media tools are based on a highly centralized hierarchy or a network of contributors with decentralized decision-making authority?

The inbound marketing methodology suggests that firms develop relationships with customers by implementing which strategy?

Deciding which practices to employ in social media is based on the ethical limits and norms of the online community and the tools available.

Why is it important to be careful when using online translations to create new content?

Creating which of these can assist social media marketers in understanding how potential customers progress through their journeys?

According to the text, the most valuable element on the social media ecosystem is Owned Media.

Which of these is NOT one of the seven myths of SMM?

Which of these is NOT an important aspect to social media marketing?

JetBlue set out to develop a full-fledged SMM strategy by engaging all BUT which of these teams in social media?

Social media marketing is based in part on age-old concepts of community

Social media marketers can influence what participants say and think about their brands and they can control the conversation entirely.

Which action is NOT recommended to limit the time investment in SMM?

Which is a TRUE statement?

Social media attractive to consumers because it is accessible to all consumers worldwide

Which aspect distinguishes SMM from traditional marketing?

Which of these are part of the social media marketing planning cycle?

The most popular uses for social media are to build brand awareness and to increase customer loyalty.

A social media marketing strategy should identify strategic opportunities discovered during audience listening.

Why is it important for a firm to listen to social media conversations about its competitors?

Select all the stated key objectives of SMM

In addition to primary SMM objectives, other secondary objectives include:

Which of these is NOT considered a social media marketing goal?

Which of the 8 C’s of strategy development refers to engaging with influencers so that you can enlist them to help shape opinions about your product or service?

Which of these can be the greatest asset to a social media team in influencing its audience?

Marketers need to focus on the words used to describe specific brands if sales are increasing.

LinkedIn allows self-promotion on its platforms. Members can use the words buy, sell, or attend.

The Forrester Social Technographics Ladder identifies personas based only on what behaviors they present on social media.

Big data provides opportunities to perform behavioral targeting without significant risks.

What is a common issue with social media marketing plans?

Select all processes for creating a SMM plan

The Persona Development Cycle does NOT include:

Why is the Social Technographics Ladder useful?

The raters group on the Social Technographics Ladder is identified as those that post rating of products or services

LinkedIn offers behavior targeting that uses data from platform business partners related to online and offline product-related behaviors

Which rung on the Social Technographics Ladder represents those that simply maintain their profiles on social networking site?

All of these are dimensions of social media EXCEPT:

The content of interruption ads is focused around selling a product or service regardless of its value to the target market.

There is no set rule for how often you should post.

Marketers should only use bots if they have the resources for 24-hour coverage.

Which components are part of the customer journey?

Which of these is represented in the holistic approach to SMM as whether decisions regarding the use of social media tools are based on a highly centralized hierarchy or a network of contributors with decentralized decision-making authority?

The inbound marketing methodology suggests that firms develop relationships with customers by implementing which strategy?

Deciding which practices to employ in social media is based on the ethical limits and norms of the online community and the tools available.