13BS Chapter 2 Corporate Strategies

These are the plans and policies developed to meet a company’s objectives.  It is concerned with what range of activities the business needs to undertake to achieve its goals.

A strategic analysis tool examines internal strengths and weaknesses, external threats and opportunities

A strategic model used to identify sources of competitive advantage in a market for a business

This is the ways a business stands out from its competitors

This is a strategic tool used to achieve business growth

This uses tactics such as marketing mix to increase the growth of existing products into an existing market

Enter new markets with existing products to increase sales

Develop new products for existing customers

New products to new customers in new markets

Is a strategic positioning tool that business uses to compete in a market against cost, differentiation or segmentation.

Achieve competitive advantage by being the lowest cost operator in the market

Achieved through cost leadership or differentiation