13BS Chapter 2 Corporate Strategies
star
star
star
star
star
Last updated about 1 year ago
1 question
1
| Draggable item | arrow_right_alt | Corresponding Item |
|---|---|---|
Five Forces Analysis | arrow_right_alt | These are the plans and policies developed to meet a company’s objectives. It is concerned with what range of activities the business needs to undertake to achieve its goals. |
Diversification | arrow_right_alt | A strategic analysis tool examines internal strengths and weaknesses, external threats and opportunities |
Competitive advantage | arrow_right_alt | A strategic model used to identify sources of competitive advantage in a market for a business |
Corporate / Business strategy | arrow_right_alt | This is the ways a business stands out from its competitors |
Market penetration | arrow_right_alt | This is a strategic tool used to achieve business growth |
Ansoff’s matrix | arrow_right_alt | This uses tactics such as marketing mix to increase the growth of existing products into an existing market |
Product development | arrow_right_alt | Enter new markets with existing products to increase sales |
SWOT ANALYSIS | arrow_right_alt | Develop new products for existing customers |
Cost leadership strategy | arrow_right_alt | New products to new customers in new markets |
Market development | arrow_right_alt | Is a strategic positioning tool that business uses to compete in a market against cost, differentiation or segmentation. |
Porters Strategic Matrix | arrow_right_alt | Achieve competitive advantage by being the lowest cost operator in the market |
Focus strategy | arrow_right_alt | Achieved through cost leadership or differentiation |