12BS Chapter 2 Market Research

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1 question

Draggable item		Corresponding Item
Random sampling		Collection, presentation & analysis of information relating to marketing & consumption of products
Focus groups		The gathering of new information that does not exist
Quantitative research		The collection of data that already exists
Primary research		Collection of data about attitudes, beliefs & intentions
Target population		The collection of data that can be quantified
Stratified sampling		Respondents are selected for interview at random
Sample		Respondents are selected in a non random way in proportion to how the whole population of the sample is structured
Secondary research		Respondents are chosen at random from the segments or strata that the business wants to find out about
Qualitative research		A group of consumers are asked to feedback about products over time
Consumer panels		A small group of people that represent a proportion of a total market when carrying out market research
Quota sampling		A number of customers invited to attend discussion about a product
Market research		Total number of consumers in a group