12BS Chapter 2 Market Research

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Draggable item		Corresponding Item
Market research		Collection, presentation & analysis of information relating to marketing & consumption of products
Focus groups		The gathering of new information that does not exist
Stratified sampling		The collection of data that already exists
Quantitative research		Collection of data about attitudes, beliefs & intentions
Quota sampling		The collection of data that can be quantified
Primary research		Respondents are selected for interview at random
Sample		Respondents are selected in a non random way in proportion to how the whole population of the sample is structured
Consumer panels		Respondents are chosen at random from the segments or strata that the business wants to find out about
Secondary research		A group of consumers are asked to feedback about products over time
Qualitative research		A small group of people that represent a proportion of a total market when carrying out market research
Target population		A number of customers invited to attend discussion about a product
Random sampling		Total number of consumers in a group