12BS Chapter 2 Market Research
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| Stavka koja se može prevući | arrow_right_alt | Odgovarajuća stavka |
|---|---|---|
Consumer panels | arrow_right_alt | Collection, presentation & analysis of information relating to marketing & consumption of products |
Stratified sampling | arrow_right_alt | The gathering of new information that does not exist |
Sample | arrow_right_alt | The collection of data that already exists |
Target population | arrow_right_alt | Collection of data about attitudes, beliefs & intentions |
Random sampling | arrow_right_alt | The collection of data that can be quantified |
Qualitative research | arrow_right_alt | Respondents are selected for interview at random |
Secondary research | arrow_right_alt | Respondents are selected in a non random way in proportion to how the whole population of the sample is structured |
Quota sampling | arrow_right_alt | Respondents are chosen at random from the segments or strata that the business wants to find out about |
Quantitative research | arrow_right_alt | A group of consumers are asked to feedback about products over time |
Market research | arrow_right_alt | A small group of people that represent a proportion of a total market when carrying out market research |
Primary research | arrow_right_alt | A number of customers invited to attend discussion about a product |
Focus groups | arrow_right_alt | Total number of consumers in a group |