| arrow_right_alt | The overall goals a business want to achieve long term focus
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| arrow_right_alt | These are the steps taken to achieve the goals
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| arrow_right_alt | Specific, measurable, achievable, relevant and time bound
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| arrow_right_alt | Outlines why business exists
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| arrow_right_alt | Core beliefs that the business stand for which guide its behaviour, decisions and action
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| arrow_right_alt | Stating clearly what is to be achieved
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| arrow_right_alt | An outcome that can be measured in number e.g. % or value
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| arrow_right_alt | Stating a period of time e.g. year; month; 5 years
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| arrow_right_alt | These enable business to measure its financial performance
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| arrow_right_alt | This objective is making as much profit as possible given time period
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| arrow_right_alt | Making enough profit to satisfy the needs of the business owners
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| arrow_right_alt | Share of the profit paid to shareholders in a company
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| arrow_right_alt | How much money returned on investment |
| arrow_right_alt | Gaining a large amount of the customers than its competitors in the market it operates in
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| arrow_right_alt | Increasing the number of items sold within the business
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| arrow_right_alt | This objective is applied when a business starts up 12 months.
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| arrow_right_alt | These are objectives that not connected with money
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| arrow_right_alt | hese objectives are designed to improve human or environmental well being
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| arrow_right_alt | Owners feel happier or satisfied enjoy taking risks seeing idea succeed
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| arrow_right_alt | Owners want to be their own boss and in control of their future and decisions
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