3.1 Business Objectives and Strategy

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Draggable item		Corresponding Item
Strengths		A method for analysing a business , its resources, and its environment
SWOT Analysis		Any feature of the external environment which creates positive potential for the business to achieve its objectives.
Weaknesses		Any external development that may hinder or prevent the business from achieving its objectives
Threats		Features within the control of a business that are a source of competitive advantage
Opportunities		Features within the control of a business that are a source of competitive disadvantage

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Give 2 things SWOT looks at in terms of strategic planning

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