PESTLE Analysis - Martin Asaad | Library

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Draggable item		Corresponding Item
Demography		The attractiveness of the overall market in which a business operates
Economic growth		Measure of the value of output (activity) in the economy
External enviroment		Business focuses on what it is best at producing and selling, this includes the production process and the product itself, it is developed to sell to the customers
Environmental issues		Business finds out what their customers wants and needs are prior to developing and producing products it continually reviews and analyses consumer needs to ensure it meets those needs
Market orientation		How much of a good or service a consumer wants and is able to pay for.
Real incomes		A measurement of the amount of disposable income available to consumers
Market conditions		The reward for saving and the cost of borrowing expressed as a percentage of the money saved or borrowed
Interest rate		Concerned with the size and composition of a population
Product orientation		Concern for the impact of business on the environment
Market demand		Features of the business environment that are outside of the control of a business

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What does PESTLE stand for?
P: _______ 
E: _______ 
S: _______ 
T: _______ 
L: _______ 
E:_______ 

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Give one example for each element of the PESTLE framework

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If interest rates rise, possible effects include:

Cost of servicing loans/debt is __________
Consumer confidence should __________, leading to __________ spending
Effective disposable income __________