| Draggable item | arrow_right_alt | Corresponding Item |
|---|---|---|
Interest rate | arrow_right_alt | The attractiveness of the overall market in which a business operates |
Market conditions | arrow_right_alt | Measure of the value of output (activity) in the economy |
Environmental issues | arrow_right_alt | Business focuses on what it is best at producing and selling​, this includes the production process and the product itself, it is developed to sell to the customers |
External enviroment | arrow_right_alt | Business finds out what their customers wants and needs are prior to developing and producing products it continually reviews and analyses consumer needs to ensure it meets those needs |
Real incomes | arrow_right_alt | How much of a good or service a consumer wants and is able to pay for. |
Market demand | arrow_right_alt | A measurement of the amount of disposable income available to consumers |
Economic growth | arrow_right_alt | The reward for saving and the cost of borrowing expressed as a percentage of the money saved or borrowed |
Demography | arrow_right_alt | Concerned with the size and composition of a population |
Market orientation | arrow_right_alt | Concern for the impact of business on the environment |
Product orientation | arrow_right_alt | Features of the business environment that are outside of the control of a business |