"In July, 2015, the world watched in awe as close-up photographs of Pluto streamed back to Earth from three billion miles away." | arrow_right_alt | "Hook"- an interesting start to a passage to gain the reader's attention |
“When we contemplate committing large sums of money to a project, we tend to dismiss reasons that are emotional or value-driven,” Michael Griffin (of Air & Space Magazine) says. | arrow_right_alt | "Appeal to Authority/Quoted Words"-the use of experts and their statements to add weight or evidence to the author's claim or refute a counterclaim |
"At a cost of six-tenths of a percent (0.6%) of the federal budget, it’s well worth the price." | arrow_right_alt | "Appeal to Reason/Numbers & Statistics"- the use of facts and statistical data to add weight or evidence to the author's claim or refute a counterclaim |
"Humans have always created monuments to commemorate our great achievements . . .we want to be remembered . . ." | arrow_right_alt | "Appeal to Emotion"- the use of positive/negative connotations and/or examples that persuade a reader to feel a certain way |