Super Bowl Starter Lesson: Commercial Rhetorical Analysis
star
star
star
star
star
Last updated 9 months ago
11 questions
In this lesson, you will first select your favorite Super Bowl commercial and explain why. Then, you will learn about the qualities of an effective rhetorical analysis and analyze a commercial for its use of rhetorical appeals.
Essential Question: How does modern media make use of rhetorical appeals?
Favorite Super Bowl Commercial
Required
1
What's your favorite Super Bowl commercial this year?
What's your favorite Super Bowl commercial this year?
Required
1
Explain why this commercial is your favorite? Cite specific parts of the commercial that stood out to you.
Explain why this commercial is your favorite? Cite specific parts of the commercial that stood out to you.
Commercial Rhetorical Analysis
Required
1
When have you had to persuade someone to do something? What did you say and/or do to influence that person?
When have you had to persuade someone to do something? What did you say and/or do to influence that person?
Required
1
How does one know when to use each of the rhetorical appeals? Select 4.
How does one know when to use each of the rhetorical appeals? Select 4.
Required
1
Match each rhetorical appeal to its definition.
Match each rhetorical appeal to its definition.
| Draggable item | arrow_right_alt | Corresponding Item |
|---|---|---|
Pathos | arrow_right_alt | The use of logic and reason to convince an audience. |
Logos | arrow_right_alt | The use of one's own credibility to convince an audience. |
Ethos | arrow_right_alt | The use of emotion to convince an audience. |
Required
1
When Kevin Bacon says "Everyone loves bacon" and the athletes repeat the word "bacon" several times, this is an example of...
When Kevin Bacon says "Everyone loves bacon" and the athletes repeat the word "bacon" several times, this is an example of...
Required
1
When Matthew McConaughey says "Even Payton [Manning] was in on it", this is an example of...
When Matthew McConaughey says "Even Payton [Manning] was in on it", this is an example of...
Required
1
When the voiceover says "When football makes you hungry, order Uber Eats", this is an example of...
When the voiceover says "When football makes you hungry, order Uber Eats", this is an example of...
Required
1
Complete the following sentence:
The purpose of this commercial is to _______ .
Required
1
I am going to analyze the use of__________ in the Uber Eats commercial.
Required
1
How does the use of the appeal help Uber Eats to achieve their purpose?
How does the use of the appeal help Uber Eats to achieve their purpose?