In this lesson, you will first select your favorite Super Bowl commercial and explain why. Then, you will learn about the qualities of an effective rhetorical analysis and analyze a commercial for its use of rhetorical appeals.
Essential Question: How does modern media make use of rhetorical appeals?
What's your favorite Super Bowl commercial this year?
Explain why this commercial is your favorite? Cite specific parts of the commercial that stood out to you.
When have you had to persuade someone to do something? What did you say and/or do to influence that person?
Match each rhetorical appeal to its definition.
| Draggable item | arrow_right_alt | Corresponding Item |
|---|---|---|
Ethos | arrow_right_alt | The use of logic and reason to convince an audience. |
Pathos | arrow_right_alt | The use of one's own credibility to convince an audience. |
Logos | arrow_right_alt | The use of emotion to convince an audience. |
Complete the following sentence:
The purpose of this commercial is to
I am going to analyze the use of in the Uber Eats commercial.
How does the use of the appeal help Uber Eats to achieve their purpose?
When Kevin Bacon says "Everyone loves bacon" and the athletes repeat the word "bacon" several times, this is an example of...
When Matthew McConaughey says "Even Payton [Manning] was in on it", this is an example of...
When the voiceover says "When football makes you hungry, order Uber Eats", this is an example of...