ACTIVITY: CREATE: Banks Ads
Now that we’ve seen the differences between bank types, let’s create an advertisement to promote the strengths of a chosen bank and the drawbacks of the other types. Follow the directions on the worksheet to complete this activity in the picture below
There are various types of banks that can serve your financial needs in unique ways. In this activity, you'll take on the role of an ad campaign designer who is working for one of the three different types of banking institutions: Traditional (Brick-and-Mortar) Banks, Online-Only Banks, and Credit Unions. You'll start by researching the characteristics of each type, examine the specific services they offer, and create a one-page ad that highlights the strengths of your bank and the weaknesses of the other types.
Part I: Research
TEAMWORK: Form groups of 2 to 4 students. Your teacher will assign your group one of the three bank types. Use the links provided to research the pros and cons of each bank type and add the information to the table.
Fill in the table with as much information as you can find that highlights the benefits of your type of bank and the drawbacks of one or both of the other types of banks.
Example: Terrance is assigned Traditional Banks and notes in row 1 that Traditional Banks offer physical locations for members to visit instead of relying on only online or phone help. He can fill in that as a benefit of Traditional Banks and a drawback of Online Only-Banks.
