Super Bowl Starter Lesson: Commercial Rhetorical Analysis

Last updated 11 months ago

11 questions

Instructions

In this lesson, you will first select your favorite Super Bowl commercial and explain why. Then, you will learn about the qualities of an effective rhetorical analysis and analyze a commercial for its use of rhetorical appeals. 

Essential Question: How does modern media make use of rhetorical appeals? 

Favorite Super Bowl Commercial

Required

Commercial Rhetorical Analysis

Required

Super Bowl Starter Lesson: Commercial Rhetorical Analysis

Last updated 11 months ago

11 questions

Instructions

In this lesson, you will first select your favorite Super Bowl commercial and explain why. Then, you will learn about the qualities of an effective rhetorical analysis and analyze a commercial for its use of rhetorical appeals. 

Essential Question: How does modern media make use of rhetorical appeals? 

Favorite Super Bowl Commercial

Required

What's your favorite Super Bowl commercial this year?

Required

Explain why this commercial is your favorite? Cite specific parts of the commercial that stood out to you.

Commercial Rhetorical Analysis

Required

When have you had to persuade someone to do something? What did you say and/or do to influence that person?

Trim End | 04:10

Question 4 | 04:10

00:00/00:00

Question 4

04:10

Required

Match each rhetorical appeal to its definition.

Draggable item		Corresponding Item
Logos		The use of logic and reason to convince an audience.
Ethos		The use of one's own credibility to convince an audience.
Pathos		The use of emotion to convince an audience.

Trim End | 01:01

Question 6 | 00:12

Question 7 | 00:31

Question 8 | 00:59

00:00/00:00

Question 6

00:12

Question 7

00:31

Question 8

00:59

Required

Complete the following sentence: 

The purpose of this commercial is to _______ .

Required

I am going to analyze the use of__________ in the Uber Eats commercial. 

Required

Super Bowl Starter Lesson: Commercial Rhetorical Analysis

Super Bowl Starter Lesson: Commercial Rhetorical Analysis

What's your favorite Super Bowl commercial this year?

Explain why this commercial is your favorite? Cite specific parts of the commercial that stood out to you.

When have you had to persuade someone to do something? What did you say and/or do to influence that person?

Match each rhetorical appeal to its definition.

How does the use of the appeal help Uber Eats to achieve their purpose?

What's your favorite Super Bowl commercial this year?

Explain why this commercial is your favorite? Cite specific parts of the commercial that stood out to you.

When have you had to persuade someone to do something? What did you say and/or do to influence that person?

How does one know when to use each of the rhetorical appeals? Select 4.

Match each rhetorical appeal to its definition.

When Kevin Bacon says "Everyone loves bacon" and the athletes repeat the word "bacon" several times, this is an example of...

When Matthew McConaughey says "Even Payton [Manning] was in on it", this is an example of...

When the voiceover says "When football makes you hungry, order Uber Eats", this is an example of...

How does the use of the appeal help Uber Eats to achieve their purpose?

How does one know when to use each of the rhetorical appeals? Select 4.

When Kevin Bacon says "Everyone loves bacon" and the athletes repeat the word "bacon" several times, this is an example of...

When Matthew McConaughey says "Even Payton [Manning] was in on it", this is an example of...

When the voiceover says "When football makes you hungry, order Uber Eats", this is an example of...