Wk 34: EOL: Exit Tickets 11.2, 11.3, 11.4

Creating emotional appeals to connect with the audience

Providing detailed product reviews from verified customers

Using celebrity endorsements to build trust

Promoting a product through limited-time offers to create urgency

A budgeting app clearly explains its subscription cost before Ava signs up.

A video streaming service sends Jordan a reminder when their favorite show is about to air.

A grocery store offers Andre a loyalty card that saves him 10% on every purchase.

A clothing website automatically adds extra items to Maya’s cart at checkout without her noticing.

Niko assumes that all companies are legally required to cancel subscriptions automatically at the end of the trial period.

Leo carefully reads the fine print and unchecks pre-selected boxes before submitting online forms.

Brianna always clicks “Accept All” on cookie pop-ups to speed up her browsing experience.

Sam signs up for every free trial without checking the cancellation policy.

Olivia buys the first laptop she sees on sale without checking other stores.

Jordan only shops at one brand’s store because they like the logo.

Mateo checks multiple websites and stores to find the best price and features before buying headphones.

Priya buys items based on influencer recommendations without reading product reviews.

durability and quality of materials

how quickly the backpack can be delivered

the color options and brand popularity

the price and whether it’s on sale

Wait for a holiday sale or promotion to make the purchase.

Look for online discount codes or coupons before purchasing.

Only consider the coat's price and not the quality or features.

Check multiple stores and websites for the same coat to compare prices.

Ignore her subscriptions until she notices excessive charges on her account.

Keep all subscriptions and try to use them more frequently to get her money’s worth.

Review all subscriptions and cancel the ones she no longer uses or needs.

Upgrade her current subscriptions to premium versions to get better value.

A hotel adds a cleaning fee to the bill after confirming the reservation.

A phone company includes the cost of taxes and fees in the price of their service plan upfront.

An airline charges a fee for checked baggage that isn’t mentioned until the final step of booking.

A streaming service charges an extra fee for using certain advanced features, which isn't clearly disclosed until after the trial period.

To ensure your personal information is kept private and not used for marketing purposes.

To analyze your preferences and offer personalized product recommendations.

To send you targeted ads for products you have already purchased.

To avoid tracking your behavior and only show random ads.

She signs up immediately for the subscription without checking the cancellation policy.

She chooses the service based on the number of social media followers the company has.

She reads online reviews from other customers to understand their experiences.

She ignores the fine print on the website to avoid confusion.