Design consultants Teague and Sizemore worked together to create the Denny Bike, an urban bike with auto-shifting, electric assist, smart lighting and an integrated lock, see Figure 11 and Figure 12. The bike was created in response to a competition from a manufacturer to create a new and innovative product. Taking into account the environment that the bike will be used in, the designers will have had to carefully consider what materials and production processes to use. Through assessing the needs of potential users in this environment, the team has incorporated both radical and incremental developments within the overall product.