SEM Pre-Test - Updated Fall 2025 - Dana Ziemba | Library

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Advertising using famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people. _______ 

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Which of the following is an advantage of using endorsement marketing?

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Which of the following is NOT TRUE about what businesses look for in an endorsement deal?

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When a business commits money or resources to another event, organization, or individual in exchange for promotional benefits is called _______ . 

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An example of sponsorship marketing at a sporting event would be:

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_______ involves displaying a certain brand on a TV show or movie, such as showing Coca-Cola cans or driving Ford vehicles.

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When a brand/company is infused into the plot line of a movie, this is called _______ 

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Conducting a customer survey about a new product is an example of _______ 

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What is a key advantage of secondary research compared to primary research?

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Using a _______ when creating and filming a commercial allows editors to transport people or objects to new places. 

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When creating a business plan for a new professional franchise, which is not an imperative factor for sales?

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What are some important branding elements when establishing a sports franchise?

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When negotiation sponsorship deals, what factor do you need to consider?

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When pricing tickets for a stadium event, what is the best pricing strategy? _______ 

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When planning traditional media campaigns, you should conduct _______ to figure out what your target market prefers.