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SEM Pre-Test - Updated Fall 2025

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Last updated 3 months ago
15 questions
Required
1
NBEA MKT II
NBEA MKT III
NBEA  COMM I
Required
1
NBEA MKT II
NBEA MKT III
NBEA  COMM I
Required
1
NBEA MKT II
NBEA MKT III
NBEA  COMM I
Required
1
NBEA MKT I
 Achievement Standard: Analyze the management functions and their implementation and integration within the business environment.
Required
1
NBEA MKT I
 Achievement Standard: Analyze the management functions and their implementation and integration within the business environment.
Required
1
NBEA MKT I
NBEA MKT II
NBEA MKT III
Required
1
NBEA MKT I
NBEA MKT II
NBEA MKT III
Required
1
NBEA MKT III
NBEA MKT V
Required
1
NBEA MKT III
NBEA MKT V
Required
1
NBEA COMM IV
NBEA IT VI
Required
1
NBEA MKT IV
Required
1
NBEA MKT I
Required
1
Markets and Prices Achievement Standard: Analyze the role of markets and prices in the U.S. economy.
NBEA  COMM I
Required
1
Markets and Prices Achievement Standard: Analyze the role of markets and prices in the U.S. economy.
NBEA  COMM I
Required
1
NBEA MKT V
Question 1
1.
Advertising using famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people. _______
Question 2
2.

Question 3
3.

Question 4
4.
When a business commits money or resources to another event, organization, or individual in exchange for promotional benefits is called _______ .
Question 5
5.

Question 6
6.
_______ involves displaying a certain brand on a TV show or movie, such as showing Coca-Cola cans or driving Ford vehicles.
Question 7
7.
When a brand/company is infused into the plot line of a movie, this is called _______
Question 8
8.
Conducting a customer survey about a new product is an example of _______
Question 9
9.

Question 10
10.
Using a _______ when creating and filming a commercial allows editors to transport people or objects to new places.
Question 11
11.

Question 12
12.

Question 13
13.

Question 14
14.
When pricing tickets for a stadium event, what is the best pricing strategy? _______
Question 15
15.
When planning traditional media campaigns, you should conduct _______ to figure out what your target market prefers.
Which of the following is an advantage of using endorsement marketing?
They are expensive
People tend to believe celebrities
Your endorser may obtain negative publicity
All of the above
Which of the following is NOT TRUE about what businesses look for in an endorsement deal?
Someone with a positive, charismatic, trustworthy image
Celebrity most consumers will know and recognize
Someone that has a believable relationship with the product
The most famous celebrity; regardless of reputation
An example of sponsorship marketing at a sporting event would be:
Jumbotron advertisements
Stadium naming rights
Funded intermission events
All of the above
What is a key advantage of secondary research compared to primary research?
You design the questions personally
It involves direct interaction with customers
It is typically quicker and less expensive to obtain
All of the above
When creating a business plan for a new professional franchise, which is not an imperative factor for sales?
Number of rostered athletes
Which geographic areas lack in professional sports
Which cities lack your specific league
Where to find a fan base
What are some important branding elements when establishing a sports franchise?
Color scheme
Uniform styling
Logo designs
All of the above
When negotiation sponsorship deals, what factor do you need to consider?
Advertising budget of the potential sponsor
Calculating the average price you should receive for each sponsored item
Approaching high budget sponsors with high priced items first
All of the above