SEM Pre-Test - Updated Fall 2025 - Dana Ziemba | Library

Required

1

Advertising using famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people. _______ 

NBEA MKT II

NBEA MKT III

NBEA COMM I

Required

1

Which of the following is an advantage of using endorsement marketing?

NBEA MKT II

NBEA MKT III

NBEA COMM I

Required

1

Which of the following is NOT TRUE about what businesses look for in an endorsement deal?

NBEA MKT II

NBEA MKT III

NBEA COMM I

Required

1

When a business commits money or resources to another event, organization, or individual in exchange for promotional benefits is called _______ . 

NBEA MKT I

Achievement Standard: Analyze the management functions and their implementation and integration within the business environment.

Required

1

An example of sponsorship marketing at a sporting event would be:

NBEA MKT I

Achievement Standard: Analyze the management functions and their implementation and integration within the business environment.

Required

1

_______ involves displaying a certain brand on a TV show or movie, such as showing Coca-Cola cans or driving Ford vehicles.

NBEA MKT I

NBEA MKT II

NBEA MKT III

Required

1

When a brand/company is infused into the plot line of a movie, this is called _______ 

NBEA MKT I

NBEA MKT II

NBEA MKT III

Required

1

Conducting a customer survey about a new product is an example of _______ 

NBEA MKT III

NBEA MKT V

Required

1

What is a key advantage of secondary research compared to primary research?

NBEA MKT III

NBEA MKT V

Required

1

Using a _______ when creating and filming a commercial allows editors to transport people or objects to new places. 

NBEA COMM IV

NBEA IT VI

Required

1

When creating a business plan for a new professional franchise, which is not an imperative factor for sales?

NBEA MKT IV

Required

1

What are some important branding elements when establishing a sports franchise?

NBEA MKT I

Required

1

When negotiation sponsorship deals, what factor do you need to consider?

Markets and Prices Achievement Standard: Analyze the role of markets and prices in the U.S. economy.

NBEA COMM I

Required

1

When pricing tickets for a stadium event, what is the best pricing strategy? _______ 

Markets and Prices Achievement Standard: Analyze the role of markets and prices in the U.S. economy.

NBEA COMM I

Required

1

When planning traditional media campaigns, you should conduct _______ to figure out what your target market prefers.

NBEA MKT V