[LTQ-2] Print Advertisements

4

Identify the four components of an effective print advertisement

Other Answer Choices:

character

product

slogan

headline

campaign

illustration

signature

copy

Required

2

A _______  is the phrase or sentence that attracts a reader's attention to an advertisement.

Required

2

A _______ is the fine print selling message on a print advertisement that meets the customers needs in text. 

Required

2

"McDonald's" is an example of a strong headline on a print ad.