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Super Bowl Commercial Rhetorical Analysis

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Last updated 3 months ago
5 questions
Favorite Super Bowl Commercial
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Commercial Rhetorical Analysis
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In this lesson, you will first select your favorite Super Bowl commercial and explain why. Then, you will learn about the qualities of an effective rhetorical analysis and analyze a commercial for its use of rhetorical appeals.

Essential Question: How does modern media make use of rhetorical appeals?
Question 1
1.

What's your favorite Super Bowl commercial this year?

Question 2
2.

Explain why this commercial is your favorite? Cite specific parts of the commercial that stood out to you.

Question 3
3.

When have you had to persuade someone to do something? What did you say and/or do to influence that person?

Trim End | 04:10
Question 4 | 04:10
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Question 4
04:10
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Question 5
5.

Match each rhetorical appeal to its definition.

Draggable itemarrow_right_altCorresponding Item
Pathos
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The use of logic and reason to convince an audience.
Logos
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The use of one's own credibility to convince an audience.
Ethos
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The use of emotion to convince an audience.
Question 4
4.

How does one know when to use each of the rhetorical appeals? Select 4.

Knowing one's audience
Knowing that Aristotle philosophized about logos, ethos, and pathos
Knowing one's purpose
Knowing the right time to use the appeals