Read the argument below. As you read, identify the author's claim and consider the reasons and evidence provided. Use the questions that follow to evaluate the argument.

GIFS: A PRODUCT OF THE 80’S?

Although GIFs were invented in 1987, they have only become widespread in recent years. Technically speaking, GIFs are short, looping frames of animation, sometimes with embedded meme-type text. GIFs have captured the attention of nearly everyone who communicates electronically today. Far from “dumbing down” communication, GIFs present messages in a way that is relevant, engaging, and immediately recognizable. Often, a GIF is so spot-on that it is delightful to receive. Many people have opened a text or email containing a GIF and immediately burst out laughing. Now that is effective communication!

A GIF FOR EVERY OCCASION

There are thousands of GIFs to fit any situation. Some are thoughtful, some are cute, and others are purely humorous. The one thing they all have in common is clarity, which is why they are so effective. Whether it’s a teddy bear saying “I love you” or SpongeBob SquarePants flossing, GIFs capture emotions in a way that words sometimes cannot. A well-timed, funny GIF can even remind someone of a friend or family member, prompting spontaneous sharing just because.

GIFs combine powerful visuals with easy-to-understand text.