Consumer Skills - Unit Test

Work with their followers to design products that consumers are likely to buy

Encourage consumers to save money instead of spending it

Rate and review products that their followers are likely to purchase

Promote reusing and recycling items their followers may already have at home

The PRICE of the backpack

WHEN the backpack was made

The QUALITY of the backpack

REVIEWS left by other consumers

Scarcity

Blackmail

Authority

Social Proof

Young people are never victims of identity theft

The number of identity theft reports has significantly decreased over the past decade

Most cases of identity theft result in a large dollar amount lost

Multiple large organizations have experienced data breaches that have leaked consumer information

Bank fraud

Employment or tax-related fraud

Loan or lease fraud

Phone or utilities fraud

A website automatically signs you up for a paid subscription when you create an account but there is no easy way to cancel it

A mobile app uses green buttons throughout to select NO but then suddenly changes it to select YES

A banner ad has a fake speck of dust to trick users to click on it when they try to swipe the dust away

A hotel reservation site tells you the number of deals you just missed by failing to book a room faster

An advertising agency that works with various organizations to promote their products on social media

Any type of media (ad, article, picture) that convinces you to buy a product or service

Someone who agrees to follow you back if you follow them on social media

A person who has the ability to convince someone to buy a product or service by promoting it on social media

Make a budget and use it to track and adjust your spending from social media

Unfollow or mute accounts that encourage you to spend more money than you’d like

Delay the act of purchasing by adding something you’d like to buy from social media to a “wish list”

Check your social media accounts frequently throughout the day

Your credit information is locked for ten years but can be accessed by auto and mortgage lenders

All of your credit cards are canceled and removed from your credit file

Your credit information is blocked to help prevent someone from opening accounts in your name

Your credit report continues to include past credit information but does not include new accounts you open

Customer reviews

Current sales and discounts that the company is offering

The brand’s return policy

Whether or not the company accepts her credit card

Authority

Social Proof

Liking

Scarcity

You are guaranteed to find a product that meets every criteria that is important to you

Stores provide a significant discount if they know you took a lot of time to find the best deal

You are more likely to find a product that best fits within your budget

You qualify for a store’s reward program if you take the time to comparison shop on a frequent basis

The text message asks her to call the number that is on the back of her debit card

The text message has a few spelling errors in the body of the text

The text message includes a link that starts with “http”

The text message indicates that she will lose a significant amount of money if she does not respond within 1 hour

When sellers keep you in the dark by withholding key information about their product

When a salesperson continues to send you emails long after you’ve left the store

When a business systematically takes advantage of a subset of customers based on a certain demographic or socioeconomic status

When design features trick users into doing something that benefits the business

Wynn: “I just requested copies of my annual credit report.”

Beatrice: “I have a calendar reminder to check my bank account balance once a week for charges.”

David: “I use the same login credentials for all my bank accounts to keep my finances organized together.”

Sonia: “I use 2-factor authentication on my mobile device for all my logins.”