Logos means to use logic in a persuasive argument.
Ethos is the use of emotion in pesuasive writing.
Pathos is the use of emotion in persuasive writing.
Hyperbole, alliteration, similes are types of sensory langauge that can be used.
Rhetorical devices means strategies that can be used in writing to make a more effective argument.
When writing appeals to the five senses, it is called sensory language.