Mock Exam 1: Lectures 1-4
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Last updated over 7 years ago
12 questions
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6
The latest definition of Marketing focusses around 3 elements. These are:
The latest definition of Marketing focusses around 3 elements. These are:
6
An alumni of the ISC who graduated from the VU university and has a job where
she earns 3500€ a month finally focuses on buying an Electronic Bike. The fact
she now has sufficient money, is in terms of marketing called a
An alumni of the ISC who graduated from the VU university and has a job where
she earns 3500€ a month finally focuses on buying an Electronic Bike. The fact
she now has sufficient money, is in terms of marketing called a
6
Marketing Management Orientations: 'Consumers will favor products that are
available and highly affordable' is the definition for which marketing
management orientation?
Marketing Management Orientations: 'Consumers will favor products that are
available and highly affordable' is the definition for which marketing
management orientation?
6
The Marketing Environement: The microenvironement consists of The Company,
Suppliers, Marketing Intermediaries and…..
The Marketing Environement: The microenvironement consists of The Company,
Suppliers, Marketing Intermediaries and…..
6
Customer Relation Management is the overall --------- of building and
maintaining profitable customer relationships by delivering superior customer
----- and satisfaction.
Customer Relation Management is the overall --------- of building and
maintaining profitable customer relationships by delivering superior customer
----- and satisfaction.
Put the correct combination in the ----- area
6
Buyer behaviour is influenced by psychological factors: A Motive or drive is….
Buyer behaviour is influenced by psychological factors: A Motive or drive is….
6
Buyer Behaviour is also influenced by Social factors. In this context, what is
the definition of an opinion leader?
Buyer Behaviour is also influenced by Social factors. In this context, what is
the definition of an opinion leader?
6
The Buyer Decision Process consists of 5 stages. The first 2 are Need
Recognition and Information Search. What is the correct order of the other 3?
The Buyer Decision Process consists of 5 stages. The first 2 are Need
Recognition and Information Search. What is the correct order of the other 3?
6
Types of Buying Behaviour: Buying Behaviour is characterized by either
involvement & differences in brands. What is applying on Dissonance Reducing
Buying Behaviour?
Types of Buying Behaviour: Buying Behaviour is characterized by either
involvement & differences in brands. What is applying on Dissonance Reducing
Buying Behaviour?
6
Post-purchase dissonance is best explained as:
Post-purchase dissonance is best explained as:
20
Customer Buyer behaviour. Kotler distinguishes 4 major categories which affect
consumer behaviour: Cultural, Political, Personal and Psychological.
Outline in 100-125 words what the Cultural factor is about by illustrating 2 of
the elements of 'Cultural' in relation to the sport footbal.
Customer Buyer behaviour. Kotler distinguishes 4 major categories which affect
consumer behaviour: Cultural, Political, Personal and Psychological.
Outline in 100-125 words what the Cultural factor is about by illustrating 2 of
the elements of 'Cultural' in relation to the sport footbal.
20
Regarding the theory of Kotler on Management Orientations.
Kotler distinguishes amongst others the Selling Concept and the Marketing
Concept.
a) (10 points) Explain the difference between these two concepts.
b)(10 points) Argue which of these concepts is best applying to the
advertisement.
Regarding the theory of Kotler on Management Orientations.
Kotler distinguishes amongst others the Selling Concept and the Marketing
Concept.
a) (10 points) Explain the difference between these two concepts.
b)(10 points) Argue which of these concepts is best applying to the
advertisement.