Statement endorsing an idea/product by a prominent person
A way of smearing an opponent – create a seed of doubt
Persuasive technique that invites you to join the crowd – Everybody’s doing it
Identifies product/idea with a locality or country – Practical product for ordinary people
Purchase will display love of country
Positive feelings/desires are connected to a product/user
Falsely attractive – encourages audiences to accept the product or person without examining the evidence
Comparing two similar products with one always superior.
Tries to convince you to purchase the product IMMEDIATELY. Used to get you to buy first and ask questions later.
The writer sells an item or an idea by using a certain word again and
again until it is associated with the item or idea.