Through tourism, Waikiki has developed into an ‘economic engine’ for the State of Hawaii. Waikiki, having long been known for its’ vibrant beaches and beach lifestyle, is likely one of the most recognizable images of Hawaii, witnessed around the world for generations. Revenue generated throughout this urban corridor constitutes 44% of the $11.4 billion originating from annual tourism expenditures in Hawaii and is responsible for 140,000 jobs1 . The thriving economy of Waikiki is directly dependant on the appeal of the sand beach, the cleanliness of the water.